1. Complete a Website Audit
One of the absolute first steps in curating a personalized marketing strategy is gaining an understanding of your current website performance. That’s why our Nashville SEO best practices begin with a full website audit. Our team of technicians and website developers work together to analyze all of the components of your current site in order to better understand how you’re currently ranking and why. This provides us with information regarding what’s working and what needs to be improved, thus paving the foundation for applying effective SEO strategies. Website audits are an important first-step as they also provide a baseline for tracking improvements or changes in site performance.
2. Perform Technical SEO Analysis
Next, a technical SEO analysis is completed. This takes website audits to the next level by evaluating everything from sitemaps and navigation to page layout and user experience. Performing a technical analysis gives Operation Technology’s Nashville SEO team an understanding of how search engines are currently crawling and ranking your pages. This is done in terms of legitimacy, credibility, and relevancy to your industry standards—all of which are essential ranking factors assessed by search engine algorithms. Other technical SEO elements that will be examined include indexing, backlinks, content quality, page speed, analytic tools, coding errors, broken links, social media, metadata, and more.
3. Conduct Strategic SEO Keyword Research
Once the technical SEO analysis is completed, our experienced SEO team moves on to keyword research. This involves analyzing which terms or phrases are used most often by your target audience. It also incorporates search intent, which is an often-overlooked aspect of keyword research. Our search engine specialists use a variety of powerful tools to create a list of short-tail and long-tail keywords and phrases that need to be distributed across your site. Since SEO is a dynamic process, so is keyword research. Through Operation Technology’s understanding of relevant search intent and phrases, we’ll create an optimized SEO plan for your Nashville businesses.
4. Create High-Quality, Optimized Content
To create a comprehensive SEO strategy, high-quality content needs to be included. Operation Technology employs a team of professional copywriters and content creators that understand how to naturally integrate high-ranking words into web design. The content will be structured around your keyword list, so words and phrases are placed seamlessly throughout the text—thus appealing to both readers and search engines alike. Although many companies skip this step, content is one of the best ways to establish yourself as an industry-leading expert and stand apart from your competition. With the ongoing updates to search engine algorithms, it’s never been more important to produce valuable, relevant, and quality content geared towards your audience. For ongoing results, content writing should be updated monthly, quarterly, or yearly depending on your goals.