Increase Revenue With Local SEO Services and SEO Management

Local SEO Optimization for Google Maps & Google Business Profiles (formerly known as GMB)

Our Local SEO Company in Chicago can optimize your business in Google Maps through Google Business Profile search engine optimization to generate more phone calls, and website inquiries.

‘Web designer near me’ and ‘SEO agency near me’ are hugely Googled phrases, so know that you’re not alone when wanting to rank high and drive relevant traffic to your website for leads related to search phrases similar to ours. Phrases like these are likely typed by users in your local area and city, including Chicago, looking for those types of products and services. That’s where our local SEO services and Google SEO management agency focuses on boosting local search results and your online presence to acquire leads in the vicinity of your business. With a local search engine optimization campaign for small business, you’ll attract more customers to your store. We’re a local SEO agency specializing in tactics to help small to medium sized businesses looking for increased online visibility, brand exposure and foot traffic.

What is SEO? Why Do Businesses Need Search Engine Optimization?

Google Maps Listing for Local SEO

Why Small Businesses Hire Us For Local SEO to Grow

When doing local SEO for a small business, we find the most popular search terms relevant to your region and area of service to give you the maximum exposure for your investment. Operation Technology is an experienced local SEO agency assisting companies trying to increase their brand exposure on the web via internet marketing, Google My Business optimization and SEO services to show higher in local search and map results within Google and Bing compared to competition. As a local business, maps plays a crucial role in helping people connect with your business. When people conduct online local searches for a particular business in your area, they’re usually shown map listings of different businesses that match their search. An SEO campaign concentrates on helping you get placed high in the Google Maps local search results, as well as in the search results for location-based searches related to your services or products that you provide.

Operation Technology

Increase Leads and Sales with our Local SEO Management Services

Why is Local Search Optimization so Important to a Successful Business?

Many local businesses know that in order to get new clients, they must grow their professional reputation and increase exposure to business products and services online. Google local SEO is all about regional targeting and Google My Business business profile optimization.  This is extremely important to any local business that wants their website to appear in the natural search results of Google when someone is looking in their city and state for a particular service or product offering. If your company specializes in professional services such as janitorial cleaning in Chicago or you’re a healthcare company in New York, do you want someone in need of your services located in Seattle calling?

local SEO rankings for small business
LCD display manufacturer keyword rankings over 1 year time

Reflective LCD display manufacturer organic keyword rankings over 1 year time.

What’s Included with Local SEO Marketing Services?

Our local SEO services includes on-page website optimization by editing existing content and code to increase relevance to specific keywords and search phrases, increasing number of relevant backlinks / inbound links to your legal services website, social / viral promotion, premium directory listings (Yahoo!, Yellow Pages Online, Manta, Angi – formerly Angie’s List, Neustar Localeze, City Search, etc) and niche organic legal directory submissions, article distribution, press releases, blog creation for fresh content along with other white hat organic SEO techniques.

Google My Business Management and Search Engine Optimization is Perfect For Many Types of Local Businesses:

How much does SEO management cost?

Starter Plans: For a local small business who are looking to start by acquiring better reviews on Facebook, Yelp or comparable sites, the cost usually starts at $500 per month. Google My Business setup should be a priority along with optimizations and acquiring online reviews.

Recommended pricing packages: Local SEO is normally custom quoted due to varying competition in the local marketplace. Pricing ranges between $1000 -$5000 a month. This is a large range, but it’s important to note that you get what you pay for. At the lower scope of the scale, you can expect good rankings for less competitive keywords. More difficult keywords that generate more organic search volume and normally lead to more traffic to your website are quoted on the top end of the pricing scale.

Characteristics to look for in determining the Best Local SEO Company

Finding a local SEO company doesn’t have to be difficult. As long as you focus on hiring a company that demonstrates good characteristics, ethical business practices, and consistent results, you’ll be better equipped to reach your goals. To help you along your search, consider the following list of non-negotiable traits every good company should possess.

If you’re looking for a great local SEO company, it’s important to look at their reviews. Reputable companies will have consistently high ratings across popular platforms such as Google, Clutch, Yelp, and on their social media platforms. They’ll have enticing testimonials from previous clients and plenty of people willing to give a good reference. When the reviews are consistent, you know a company is trustworthy and works hard at delivering outstanding results.

SEO has changed over the years. While in the past, risky black hat strategies were accepted, that’s no longer the case. You want a company that works using white hat SEO strategies that will continue to get you results over time. Companies that primarily focus on other tactics are risky and often unethical. Make sure that your company is honest and works with integrity to adhere to the rules and regulations made by popular search engines and social media platforms.

If you want to achieve strong results, you need a company with a team of experienced SEO professionals. Experts who have successfully run hundreds of local SEO campaigns understand exactly what needs to be done to achieve your desired results. You shouldn’t risk relying on an unexperienced organization unless you’re willing to waste time and money. Make sure that you look for companies that have a strong team and are always looking for ways to improve.

SEO is a dynamic process. Local SEO requires ongoing attention to detail and adjustments based on evolving rules, regulations, and industry standards. If you’re not working with someone who utilizes a dynamic approach, your results will be short-lived.

Unless you’re an expert in the industry, SEO can be a little confusing. Make sure that you find a company that communicates what they’re doing and why. Having a better understanding of your digital marketing campaign can help you make decisions in other areas of your business that will improve your long-term results. Work with a business that gives you updates, commits to a schedule, and provides you with feedback regarding the results. Proactive companies always make for a better partner.

If a company doesn’t deliver consistent, worthwhile results to their clients, they’re not worth the investment. You want to find a company that understands the pressure local businesses are under so they can work with your success in mind. Discuss options for growth with your SEO company to get a better understanding on how they’ll be able to help you reach your goals.

Nothing is more frustrating than someone who over promises and under delivers. Make sure that your local SEO company is setting realistic goals. If it sounds too good to be true, it probably is. Even if you can’t get to the #1 spot on Google, first page results are still going to make a difference. Partnering with a marketing company that works towards realistic goals is the best way to achieve results.

What to Expect When Partnering with a Great Local SEO Company

There are different stages that people go through in the buying process, but it all starts with that initial inquiry. Someone makes an online search and begins doing some research because they want to know more about a product, service, or business. This is likely a broad search and hasn’t been refined to include local parameters yet.

When they start to learn more about a product or service they’re interested in, consumers begin to refine their search. This is one of the most important parts of the process. If your company doesn’t appear during this search query, you’re not going to get their business when they decide to buy. SEO can make sure that you’re a part of transactional searches by targeting a variety of long-tail keywords that include location and descriptors.

Next, consumers begin to get more serious about making a purchase. They narrow down their search and start to understand exactly what they’re looking for—the search keywords they use get more focused. The next actionable step is a transaction. When people decide that they’re ready to buy something, they begin to navigate search engines in an effort to find the best product or service near them such as ‘local SEO services New York’.

A strong local SEO agency will take proactive steps to make sure that your business appears in meaningful searches throughout the buying process. Using a targeted approach, you’ll be strategically placed in front of your consumers so that over time, your reputation, trust, and sales begin to increase. How is this done exactly? The most impactful results are generated by incorporating the following into your efforts:

This free tool allows businesses and organizations to efficiently manage their online presence on Google. Incorporating the right keywords into your GMB profile including description, title, location, NAP data (name, address and phone number) and business categories is essential to improving local ranking factors to gain better visibility.  You can also manage your Google reviews, whether good or bad reviews, from your business account. Your Google Business Profile is a highly recommended local SEO solution to compete with competition.

By optimizing your web pages, your website will begin to rank better. On-page SEO includes schema markup, headlines, the name, address, and phone number (NAP) of your business, title and meta descriptions, and domain optimization.

To build trust with your audience, you need credibility. Using related anchor text and and acquiring inbound links for link signals enables you to grow your websites authority. These tasks improve your organic results and brand awareness compared to other businesses. The higher your Google search results for important keywords means more customers.

If you’re talking about something outside of your expertise, it’s important to include citation signals from a range of sources. Our local SEO consultants have many years building out citations for businesses.

You need a variety of reviews, including GMB reviews, to make an impact on your search performance. By consistently reaching out for reviews you’ll improve both the quantity and diversity of your portfolio. If you do get a negative review, following up and addressing concerns is essential.

Your website should be linked to all of your social media platforms and you should be actively engaging with your audience for the biggest impact on your overall SEO strategy.

When looking for a local SEO company that will help you achieve your long-term goals, it’s important to find a business that has your best interests at heart. Operation Technology will give you an outline of what’s working in your current strategy and what needs to be changed in order to improve your local business traffic, strengthen your leads, and increase your business’ revenue over time. Some of the many types of businesses we work with include:

Dental Office SEO – we increase your keyword rankings in the search engines such as Google to improve significantly over time. Your web page(s) will appear at the top of Google search, in local map pack and other areas where users are searching for your business.

Veterinarian Practice SEO – You’ll get your vet clinic listed on Google business listings. And we’ll also build business citations so you can show higher than your local competition.

Med Spa Marketing – We’ll create a custom Med Spa website design that is optimized for local SEO within your local geographic region.

Law and Attorney Office SEO – we’ll start by understanding the marketing objectives for your law practice and what you’re looking to achieve. That will help us decide on which techniques will best fit your vision and how to implement them.

Architectural Business MarketingSEO for architects improves your visibility online by targeting the right audience. It begins with the words and phrases someone enters into Google or their search engine of choice. The results they get from that search will be the website links they start clicking. Where your architecture firm results in the search rankings, is the result of many pieces of SEO working together behind the scenes.

Let’s Make Things Happen

Say hello! We love talking all things digital marketing and development.

“I would highly recommend Operation Technology for any business that is looking for a website that is completely optimized for search rankings. Operation Technology are SEO and digital technologies experts and the team is responsive and an all around pleasure to work with.”

Nick M.

Digital Marketing Executive