Online Marketing for Home Services Business
Eventually, everyone needs to have their home serviced. It doesn’t matter if you’re the best handyman in the world, at some point, a professional will need to come in to help. That’s why it’s essential to stand out in a market with thousands of readily available companies. Regardless of if you’re in the plumbing, flooring, renovating, heating, cooling, landscaping, or storage business, you need to start focusing on your digital marketing efforts to get ahead in your industry. That’s why it’s imperative to create a successful digital marketing campaign that encompasses all of the marketing best practices a business needs to flourish online. Here are some of the most essential digital channels below to acquire more phone calls and leads to your home services business.
Your website is the first thing your customers will see when they find your company. It doesn’t matter how they heard about you, whether through word of mouth, Angie’s list, or a simple Google search, they’re going to visit your website to check your credentials. Luckily, when you have a professional marketing agency design a unique and responsive website, you’ll be one step ahead of the game. Too many companies rely on cookie-cutter websites that don’t add any value to their business. Investing in a professional website will make a world of difference.
If you have a great website, you need to make sure people can find it easily. Using strong and proven search engine optimization tactics will help. SEO helps your company rank highly in the search engine results pages. The goal is to the coveted #1 spot, but as long as you’re on the first page of Google, Bing, or Yahoo, you’ll see success. If you’re unfamiliar with these tactics, make sure to hire a search engine optimization professional to help get the most out of your efforts.
Pay-per-click is a type of digital advertising that focuses on putting your advertisements in front of the right audience. Instead of paying for ad space, you’ll only pay when someone actually clicks on your ad. This is perfect for companies that are on a tight budget, but still want to make progress moving toward their business goals. If you aren’t sure how to properly run a PPC ad, hire a PPC management agency to help.
Social Media Marketing
Social media is the perfect place to showcase your skills and expertise. It’s integral to the success of your business and offers an affordable, effective tool to reach new customers and strengthen your brand. While there are thousands of different social media platforms on the Internet today, creating a profile on Facebook, Instagram, Twitter, and LinkedIn will be sufficient. Actively engage with your customers and if you need to do so, we can help.
Like most industries, home services professionals specialize in a unique trade. This doesn’t mean you don’t have what it takes to develop powerful content, but to get the most out of your marketing efforts it needs to be as strong as possible. Hire an outside copywriter to ensure your writing is engaging, educating, and easy to digest.
To learn more about building a digital marketing strategy that will help your business progress towards your goals, contact our digital marketing professionals today.