Digital marketing has gained significant importance across businesses, regardless of their size. One critical component of digital marketing is the generation of website and landing page traffic, with a particular emphasis on achieving favorable rankings on major search engines like Google. Businesses can enhance their keyword positions by optimizing their websites and content, a strategy commonly referred to as SEO, which can prove highly effective. When it comes to search engine users, there is a significant preference for clicking on organic results on Google and Bing, with a margin of 94 percent to 6 percent. The remaining 6 percent are clicking on PPC ads. Our SEO consultants will provide input and data on which keywords are most relevant and searched and have the highest probability of converting for your business. Our marketing experts take an integrated approach to building your brand and a strong website existence, centering on the full range of SEO elements that mark the difference between having a weak online profile versus a strong successful brand that gets notice.
A PPC advertising campaign includes 1) the configuring it on various platforms (Google Ads, Bing Ads) 2) conducting keyword research and selection 3) optimizing landing pages 4) A/B testing ad copies and landing pages 5) monitoring conversions and 6) providing monthly performance reports.
Social Media Management
Social media platforms such as Facebook, LinkedIn, and Twitter have facilitated global connections on an unprecedented scale. You might wonder about the relevance of social media to your business, but its significance is more substantial than you might anticipate. Social media serves as a crucial behind-the-scenes catalyst for your business’s success and growth. Through collaboration with our social media specialists, you can establish connections for your Chicago-based business within your target market and beyond.