eCommerce Web Design and Development Services

Affordable eCommerce website design services for businesses of all sizes and across all industries.

Why is a Business eCommerce Web Design Important to Grow Online?

eCommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods online. In the past ten years, eCommerce has evolved to make products easier to discover and purchase through online retailers and marketplaces such as Amazon and AliBaba.

Recently, eCommerce has exploded. With little cost and time commitment, you can find a product to sell online and deliver it to your customer in just a few days’ time. From independent freelancers, drop shippers to small businesses, all have all benefited from the ever increasing demand of its global online marketplace. Ultimately, an eCommerce b2B or b2c store allows you to sell your goods at a scale that was not possible with traditional offline retail.

Option A: Shopify

And no one has made eCommerce for selling products or services more accessible than eCommerce software Shopify, the most trusted and used CMS eCommerce platform today. It’s designed to help business owners with no coding or web design knowledge create an e-store that is mobile friendly and full of features for ease of use. They’ve specifically created their platform to work with eCommerce to save time from designing and to start selling.

Our Shopify eCommerce Website Design Services

While Shopify does offer free templates to get started right away, it does not provide a custom experience that reflects your brand or optimized web design for conversions by default for the success of your eCommerce website.

Option B: WooCommerce

WooCommerce is an open-source WordPress plugin. After building out your website design, we then install and configure WooCommerce to handle the e-commerce function of the site.


With a website development project built on Woocommerce, you can also sell products with multiple options and configurations. You can even use WooCommerce with an affiliate marketing model.

Free to Use, However You’ll Want Paid Add-Ons

The base plugin is free to use. For additional functionality and flexibility, our eCommerce development company can install plugins and other add-ons to the platform, many of which are not free. As your online store expands, plugins often become essential in order to enhance the eCommerce experience for your customers, so the additional costs are something to consider.

Regardless of which platform you decide for eCommerce, we can create a custom new website and help you succeed with either one. Here’s how:

  • We customize your theme to reflect your brand values and stand out from the crowd.

  • We implement UX and UI eCommerce best practices on desktop and mobile for design that converts and helps with user experience.

  • We employ ecommerce SEO strategies to enhance product description pages, call to action buttons, and layouts, all aimed at boosting click rates and driving sales for the products you offer.

  • The development team makes sure your customers can easily find what they need with intuitive navigation, even on mobile devices.

  • We install all the apps you need to succeed: from custom abandoned shopping cart emails, chat software, discounts, Google Shopping and gift cards to email marketing.

Operation Technology

Drive Leads and Sales with Operation Technology

However, once your beautiful store is ready to be shown to the world, how will they find you? Here’s how:

  • We include SEO for Shopify pages on your custom eCommerce website. From the home page, product collection pages, product pages, back-end and every page will reap the benefits of exponential free organic traffic from an optimized website.
  • If you’re new to the marketplace or have new products to introduce, then you may need to reach your customers much faster than SEO (search engine optimization) can provide. Start with Google Shopping and Search ads from our experts and have your targeted ads appear to your ideal customer as soon as you launch.
eCommerce Shop Design

In summary, here’s how Shopify and WooCommerce makes eCommerce easy:

  • Affordable: The low price point allows businesses to grow into the platform.
  • Marketing tools: 1500+ apps and plugins to extend the functionality of your online store.

  • Support: Shopify offers extensive guides and 24×7 support while WooCommerce doesn’t have a direct support team, but there are thousands of forums and networks of users that can help you with any problems.
Marketing an eCommerce Shopping Site

And here’s how we can help you win with Shopify:

  • Migrate, install and set up custom Shopify themes.

  • Custom Shopify theme development for optimization and branding.

  • Shopify site maintenance & support.

  • Shopify consultant services for ongoing maintenance and management.

  • Digital marketing with targeted paid ads with Google, Bing and Amazon for Shopping and Search ads.

  • On-page and off-page SEO strategies for targeted organic traffic.

Why Choose Us for eCommerce Web Development Services?

Our digital marketing experts and website maintenance  support team help with your online marketing needs with modern mobile responsive themes along with search engine optimized code. We work closely with every client to assess your unique requirements for the best solution along with a solid plan to implement and deploy. At Operation Technology, we take pride in our customer’s success and in helping our clients keep their businesses running smoothly.

Let’s Make Things Happen

Say hello! We love talking all things digital marketing and development.

“I would highly recommend Operation Technology for any business that is looking for a website that is completely optimized for search rankings. Operation Technology are SEO and digital technologies experts and the team is responsive and an all around pleasure to work with.”

Nick M.

Digital Marketing Executive