Website Analytics: The Metrics that Matter in Ecommerce when Redesigning Your Site

Website Analytics: The Metrics that Matter in Ecommerce when Redesigning Your Site

If you run an ecommerce site, your analytics are the secret to finding out what your customers are up to, what they like and dislike, and why they are buying or not buying your products.

In a physical store, if someone does not like something, […]

9 Tips to Grow Your eCommerce Website Traffic and Sales

9 Steps to Grow Your eCommerce Website Traffic and Sales

Your website is the heart and sole of your eCommerce business. It’s how people make their first impression of you and it’s what draws them in to make a purchase. This is why so much time and effort goes into designing a website. While you may […]

How to Use Social Media to Increase Your Client Base

How to Use Social Media to Increase Your Client Base
There are literally hundreds of different social media platforms that are currently available online. Some are more prominent than others, but if you’re new to social media it can still be a lot of information to weed through. In order to use social media to increase […]

SEO Optimize Your Ecommerce Category Pages In 9 Steps

SEO Optimize Your Ecommerce Category Pages In 9 Steps

Image credit: Pixabay

SEO, or Search Engine Optimization, makes the difference between showing up near the top of a Google search as one of the implicitly recommended (and thus ‘best’) options and showing up at the bottom of page 2, destined to be missed or disregarded by most […]

Importance of SEO for Attorneys

The Importance of SEO for Attorneys
Regardless of what kind of business you run, search engine optimization (SEO) should never be overlooked. What is SEO you may ask? SEO is a way of improving your website’s search result rankings across all of the major search engines. It helps you fall in line with the algorithms that […]

The Anatomy of a Perfect Landing Page

The Anatomy of a Perfect Landing Page
The first thing that goes into nailing the perfect landing page is making sure that you understand what it is exactly. In essence, a landing page is the page that people are taken to when they click on the link that comes up in a search result or on […]

8 Tips to Upgrade Your Website

8 Tips to Upgrade Your Website
Life can change in the blink of an eye. The same holds true for the world of online commerce and web advertisement. Each and every year trends change and people begin favoring different visual styles. Surprisingly, they can be subtle enough to go overlooked but also strong enough to subconsciously […]

Top 10 Most Effective Search Engine Optimization Tips

Top 10 Most Effective SEO Tips
Chances are that you depend on the Internet, at least in some capacity, in order to find new customers and clients. If so, then you’re probably familiar with the term SEO (search engine optimization). If you’re not familiar with SEO, chances are you’ve at least heard it somewhere. Well, if […]

Best Digital Marketing Agencies in Chicago

Operation Technology Ranked as one of the Best Digital Marketing Agencies in Chicago by Expertise.com
Chicago, IL – January 28, 2018 – Expertise.com scored digital marketing agencies on more than 25 variables across five categories, and analyzed the results to select the top 19 best digital marketing agencies in Chicago, IL. Operation Technology was selected as […]

5 Tools That Help Drive Traffic to Your Website

5 Marketing Tools That’ll Help You Drive Traffic to Your Website
Websites are one of the best ways for businesses to get new leads and turn them into clients or customers. This is why it’s important to make sure that you have a website that is user friendly, informative and effective. Unfortunately, even if you have […]