1. Complete a Website Audit
Before doing anything else, it’s important to understand how your website is currently performing. That’s why our first step in developing a successful SEO marketing campaign involves completing a full website audit. Our technicians and web developers work together to analyze all of the components of your current site and gain a stronger understanding of how you’re ranking. This gives us the opportunity to see what’s working and what needs to be improved, thus providing the foundation for applying effective SEO best practices. Website audits are an important first-step in maximizing the results of online marketing strategies. They also provide a baseline for tracking improvements or changes in site performance.
2. Perform Technical Search Engine Optimization and Local SEO Analysis
The next step is performing a technical SEO analysis. This dives deeper into your site structure to evaluate your sitemaps, page layout, navigation, and more. Performing a technical analysis gives Operation Technology’s Pittsburgh SEO professionals an understanding of any crawl issues that may be impacting the rankings of your web pages. This is done in terms of legitimacy, credibility, and relevancy to your industry standards—all of which are essential ranking factors assessed by algorithms. Other technical SEO elements that will be examined include indexing, backlinks, content quality, page speed, analytic tools, coding errors, broken links, social media, metadata, and more.
3. Conduct Strategic SEO Keyword Research
After a thorough technical SEO analysis is performed, our results-driven SEO experts move on to keyword research. Keyword research involves the process of analyzing which terms or phrases are used most by your target audience. We also factor in search intent, which is important for industries in any market. Our specialists use a variety of powerful tools to create a list of short-tail and long-tail keywords and phrases that need to be distributed across your site. Since SEO is a dynamic process, so is keyword research. Through Operation Technology’s understanding of relevant search intent and phrases, we’ll create an optimized SEO campaign for your Pittsburgh-based businesses.
4. Create High-Quality, Search Engine Optimized Content
Operation Technology’s team of professional content writers then integrate target keywords into original content that’s used to help you stand out as an expert in your industry. The content will be structured around your keyword list so words and phrases can be used naturally—thus appealing to both readers and search engines alike. Since Google values high-quality, relevant content that reads naturally, this is an important step in the process that should be continued monthly, quarterly, or yearly depending on your goals.