Grow Your Firm With Search Engine Optimization
Law firm SEO encompasses strategies, practices and tactics to help attract more prospective clients to a law practice website via optimizing for first page ranking positions in search engines like Google, Bing, and Yahoo.
Operation Technology focuses on SEO for lawyers. We’ve created SEO marketing campaigns that provide tangible results for an extremely competitive market. Our SEO knowledge allows us to secure more targeted leads from organic search for your firm.
Why Do Legal Practices Require SEO?
SEO is incredibly important to firms that want to rank higher in search to acquire a constant flow of targeted potential clients. Without an optimized website, it could take months or even years to naturally rank and even then, maybe only for one or two keywords.
Our search engine optimization for attorneys comprises numerous activities including on-site and off-site SEO tasks. SEO is not a one-time, “set it and forget it” type of internet marketing activity; ongoing site optimization is a must to ensure that your website not only improves its rankings, but maintains them.
For lawyers, search engine optimization is crucial because it is one of the only ways to be certain that you are targeting the right keywords and reaching the correct targeted audience. Our SEO services include an online keyword and web analytics dashboard to show you your rankings movement over time along with the traffic arriving to your website. We can even integrate Pay Per Click or social media for your online marketing needs.
The following are eight of the most important tasks we can help with during a lawyer SEO marketing campaign in order to dramatically dominate in search ranking.
The website of your practice is the core of success in search marketing. We’ll optimize the tags, headings, image tags and other important content on your website so search engines can better understand your site.
Link Building: We acquire high-quality and high-authority links to skyrocket your site to the top of Google and other search engines. No spammy links!
Local Business Citations: Our attention to local SEO means you’ll be seen by people in your local geographic area who are searching for legal services you provide. We also build attorney awareness online by leveraging local directories including Yelp and Yellow Pages (among others) to generate more business.
Content Creation: Blogging and article writing can significantly advance your attorney SEO efforts and significantly increase ROI.
Press Releases: Gain maximum coverage in the press for successful cases and judgments.
Law Practice Testimonial Outreach: We assist in acquiring testimonials that are crucial on Yelp, Facebook, and Google My Business. We help your online reputation, build trust and authority online for your firm.
Social Media Marketing: We promote your attorney services on Facebook, Twitter, and LinkedIn to expand your brand, reach your target audience, and drive more traffic to your site.
Responsive Website Redesign: We can design and / or guide you to transforming your less than attractive website into a beautiful WordPress site that’s mobile responsive and uniquely designed to get you more clients.