Law practice SEO encompasses strategies and tactics to help attract more prospective clients to a law practice website via optimizing for first page ranking positions in search engines like Google, Bing, and Yahoo.
Operation Technology focuses on affordable SEO for lawyers. We’ve created SEO marketing campaigns that provide tangible results for an extremely competitive market. Our SEO knowledge allows us to secure more targeted leads from organic search for your firm.

Why Do Legal Practices Require SEO and Online Marketing Consulting?
SEO is incredibly important to firms that want to rank higher in search to acquire a constant flow of targeted potential clients. Without an optimized website, it could take months or even years to naturally rank and even then, maybe only for one or two keywords.
Our search engine optimization for attorneys comprises numerous activities including on-site and off-site SEO tasks. SEO is not a one-time, “set it and forget it” type of internet marketing activity; ongoing site optimization is a must to ensure that your website not only improves its rankings, but maintains them.
For lawyers, search engine optimization is crucial because it is one of the only ways to be certain that you are targeting the right keywords and reaching the correct targeted audience. Our SEO services include an online keyword and web analytics dashboard to show you your rankings movement over time along with the traffic arriving to your website. We can even integrate Pay Per Click or social media for your online marketing needs.
The following are eight of the most important tasks we can help with during a lawyer SEO marketing campaign in order to dramatically dominate in search ranking.
✔ On-Site SEO
The website of your practice is the core of success in search marketing. We’ll optimize the tags, headings, image tags and other important content on your website so search engines can better understand your site. Whether you need SEO for estate planning practice or you’re a litigation lawyer, on-site SEO is crucial to keyword rankings and bringing relevance to your website in Google’s algorithm.
✔ Link Building
We acquire high-quality and high-authority links to skyrocket your site to the top of Google and other search engines. No spammy links!
✔ Local Business Citations
Our attention to local SEO means you’ll be seen by people in your local geographic area who are searching for legal services you provide. We also build attorney awareness online by leveraging local directories including Yelp and Yellow Pages (among others) to generate more business.
✔ Content Creation
Blogging and article writing can significantly advance your attorney SEO marketing efforts and significantly increase ROI.
✔ Press Releases
Gain maximum coverage in the press for successful cases and judgments for your personal injury law firm.
✔ Law Practice Testimonial Outreach
We assist in acquiring testimonials that are crucial on Yelp, Facebook, and Google My Business. We help your online reputation, build trust and authority online for your firm.
✔ Social Media Marketing
We promote and market your attorney services on Facebook, Twitter, and LinkedIn to expand your brand, reach your target audience, and drive more traffic to your site.
✔ Responsive Website Redesign
We can design and / or guide you to transforming your less than attractive website into a beautiful WordPress site that’s mobile responsive and uniquely designed to get you more clients.
So if you’re looking for the best SEO company to handle your digital marketing campaigns, email us today or call 773-789-8636 to take the next step in getting your law firm found online.

Digital Marketing, SEO and Web Design for many different types of lawyers including:
- Immigration Lawyer
- Criminal Attorney
- Medical Malpractice Law
- Tax Lawyer
- Estate Planning
- Family Lawyer
- Personal Injury Law Firm
- Civil Litigation Lawyer
- General Practice Law Firm
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“I would highly recommend Operation Technology for any business that is looking for a website that is completely optimized for search rankings. Operation Technology are SEO and digital technologies experts and the team is responsive and an all around pleasure to work with.”
Digital Marketing Executive