Get Started on Improving Your Manufacturing Company’s Online Presence.
Manufacturing companies, both big and small, need a strong digital marketing campaign. Especially when you want to your expand business and nurture relationships. It doesn’t matter if your company is global, regional, or local, at the core of success lies good marketing.
There are endless opportunities when you take your business online and now, more than ever, you need to take advantages of them. When you strengthen your digital marketing efforts, you have the ability to showcase your qualifications, prove your expertise, and publicly demonstrate your strengths. People research companies online before taking action and for you to be considered as a candidate, you need to target the right people, be easily found, and offer value. When you give your business a strong online presence, you open up the door for growth.
A typical campaign will use these key online marketing channels:
- Search engine optimization
- Pay-per-click marketing (Google AdWords, Bing Ads)
- Social media management and paid social media promotion
- Website design for conversion (enhancing the design of a website in order to increase leads)
Having a strong website is the best way to tie together all of the moving parts of your business. It organizes all of the relevant information customers need to make a purchasing decision in one place and could mean the difference between a sale for you or your competition. A unique, well-designed website will help your business’ bottom line, increase your search rankings, and show prospective customers that you’re a reliable and trustworthy company to work with.
Search engine optimization helps put you in front of more people by increasing your ranking on a search engine results pages. This not only grows your organic search traffic, but also establishes your business as an expert in the field. With strong SEO practices, you’ll provide valuable content to your audience and help move them along the sales funnel. People head to the Internet with a purpose and the first place they go is a search engine. Make sure you show up in the results by implementing best SEO tactics.
This is a type of digital advertising where you only need to pay when someone clicks on your ads—thus the name, pay-per-click. It’s great for companies of all sizes with different budgets and makes it easy to target a number of different audiences. You can create custom lists, sub-lists, and categories based on the audience you want to appeal to, monitor your results, and make necessary changes. Consider hiring a marketing professional to help you get the most value from your PPC campaign.
One of the only reasons many people go online is to check their social media. It’s ingrained in our daily routines, which means it’s critical for businesses to have an active profile. Social media is an effective way to reach new customers, show your expertise, and demonstrate your strengths. You don’t need to go too crazy, but having a profile on Facebook, Instagram, Linked In, and Twitter will help you stay in line with your competition. If it gets to be overwhelming, consider hiring a marketing professional to help with your social media management.
No digital marketing package is complete without the addition of strong copywriting. There’s an art to writing and everything on your website, social media, and more should captivate and engage your audience in a positive way. Even a good Instagram caption can increase the amount of sales you get. If this isn’t your forte, hire a writer to help you move forward.
If you’re ready to take your digital campaign to the next level, call our marketing company today.