Website analytics is the measurement, collection, analysis and reporting of web visitor data for purposes of understanding and optimizing website usage. Web analytics is important to measure website traffic and for business to research and improve the effectiveness of a website in conjunction with search engine optimization and paid search advertising.
Our web analytics team will analyze the data of your website’s visitor performance, visibility and the overall effective in creating in-bound visitor traffic from the Internet as a whole. Our web analytics services can help you visualize a visitor’s journey to your website and the performance of your website from a commercial point of view. We’ll help you to understand which landing pages encourage people to make a purchase of your service or product, what keywords create traffic to your site and how to create “stickines” so that a user stays on your site and views other pages.
Key web analytics areas of focus:
- Web analytics integration to your websites
- Existing data/tracking code audits
- Strategic web analytics planning
- Reporting / Benchmarking
- Optimize website performance with search engine optimization
- Web Portal Integration