There are two main areas of SEO: On-Page and Off-Page.
What is on-page SEO?On-page SEO defines techniques you use on your website to attract the attention of search engines such as Google and your visitors. It also includes everything involved in creating an enjoyable user experience for your visitors. Understanding on-page strategies is key to understanding what is SEO in general and how it optimization of a website works. The main on-page practices are:
- Writing well written content that is fresh, original, non-spammy and provides real value to your visitors.
- Use a keyword in the web page URL, titles, subtitles (H1, H2, H3), and content body text.
- Writing descriptive and engaging meta descriptions and titles to clarify content and encourage clicks (click through rates) from the search engine results page (SERP’s).
- Using good layout and mobile responsive design that makes it easy for visitors to read and digest the content.
- A fast page loading time. Google takes this into account within their algorithm for rankings websites.
- Add alt text to imagery and include the topic keywords.
What is off-page SEO?Off-page SEO refers to techniques used to show the value of your website to search engines such as backlinking. These factors show search engines how your site fits with the rest of the web and how trustworthy other sites view it to be. Improving your off-page SEO is important to ranking high in Google and includes practices such as:
- Nurture high quality backlinks from other websites.
- Build internal links utilizing anchor text from other pages within your domain.
- Develop content for publications and high quality blogs, linking back to your website.
- List your business in any applicable directories and local business directories.
- Build your social media presence on Facebook, Twitter, Instagram to send social signals to your website along with chance of obtaining backlinks to your site.
What's Your SEO Score?
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