Manufacturing Firm
SEO | TECHNICAL SEO | CONTENT
We developed a targeted SEO strategy for an innovative manufacturer of adhesive coatings, non-slip materials, and photoluminescent products. The campaign improved organic visibility, strengthened competitive keyword rankings, and increased qualified search traffic across important product and industry searches.
Client Profile
Jessup Manufacturing provides adhesive coatings, photoluminescent products, and non-slip surfaces for diverse industries. The company also develops custom manufactured solutions for building trades, advertising, sports, media applications, and other specialized markets.
312%
Increase in Sessions
5,937
Ranking Improvements
5
Years of Growth
- Technical SEO Improvements
We addressed technical website issues affecting performance, crawlability, user experience, and organic search visibility.
- Keyword & Content Optimization
We expanded relevant product keywords and optimized important page content, titles, descriptions, and internal links.
- Authority & Content Building
Strategic backlinks and informative articles helped strengthen domain authority and expand long-term organic search traffic.
The Challenge
Turning Content Into Organic Search Visibility
The website contained extensive product content but generated limited organic search traffic. Important manufacturing keywords were missing, while competitive product and service terms struggled to achieve strong positions in Google results.
Low Organic
Traffic
Extensive website content was generating limited traffic through organic search.
Missing
Keywords
Important product keywords were missing from key pages and website content.
Competitive Rankings
Valuable manufacturing searches required stronger optimization to improve rankings.
Our Approach
A Multi-Faceted SEO Strategy
We developed a comprehensive SEO strategy for Chicago tuckpointing searches, combining keyword optimization, content improvements, authority building, and local SEO.
Technical SEO
We identified broken links, slow-loading pages, and structural issues affecting website performance and organic visibility.
Keyword Optimization
Relevant manufacturing keywords were incorporated throughout body copy, titles, descriptions, and important website sections.
Content Optimization
Existing pages were strengthened while new educational articles targeted valuable long-tail searches and customer questions.
Authority Building
A strategic backlink campaign helped strengthen domain trust and support important product and service page rankings.
Internal Linking
Related blog content was connected with product pages to improve navigation, engagement, and overall SEO performance.
SEO PERFORMANCE
Explore the Website SEO Growth
See how a focused manufacturing SEO strategy increased organic sessions, expanded keyword visibility, and strengthened long-term search performance.
312%
Increase in Sessions
5,937
Ranking Improvements
5
Years of Growth
results
More Traffic. Stronger Rankings.
Jessup Manufacturing achieved substantial organic growth following the long-term SEO campaign. Organic sessions increased by 312% between January 2015 and December 2019, with search traffic reaching new highs each year.
Keyword visibility also improved by 5,937 aggregate ranking positions, including searches for “fabric laminators,” “photoluminescent signs,” and “photoluminescent.”
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Let’s talk about your website and digital marketing goals.