Medical Supply Company
SEO | TECHNICAL SEO | CONTENT
We developed a targeted SEO strategy for a national medical supply provider serving people with chronic health conditions. The campaign focused on strengthening organic visibility, optimizing healthcare content, and helping patients discover relevant medical supplies and support online.
Client Profile
Byram Healthcare is a leading provider of healthcare products and support, serving patients across competitive medical supply markets. The company provides products for diabetes, urology, ostomy care, and other ongoing healthcare needs.
200K
Organic Clicks / Month
83K
Keywords Targeting Website
5,000+
Page 1 Keywords
- Technical SEO Improvements
We addressed technical website issues affecting page speed, crawlability, content performance, and organic search visibility.
- Keyword & Content Optimization
We expanded relevant healthcare keywords and optimized page copy, title tags, meta descriptions, and website imagery.
- Authority & Content Building
Strategic backlinks and informative blog content helped strengthen domain authority and expand long-term organic search traffic.
The Challenge
Building Organic Healthcare Search Visibility
The website had low domain authority and limited content, restricting its organic search performance. Important healthcare keywords were missing, while competitive searches for medical products and supply services struggled to achieve strong Google rankings.
Low Domain Authority
Limited website authority made competitive healthcare rankings difficult.
Missing
Keywords
Important medical supply keywords were missing from key pages and website content.
Competitive Rankings
High-value healthcare searches required stronger optimization to improve rankings.
Our Approach
A Multi-Faceted SEO Strategy
We developed a comprehensive SEO strategy focused on technical improvements, healthcare content, keyword optimization, and stronger website authority.
Technical SEO
We addressed slow-loading pages and technical issues affecting website performance, usability, and organic search visibility.
Keyword Optimization
Relevant healthcare keywords were incorporated throughout body copy, titles, descriptions, and important website sections.
Content Optimization
New educational content answered common healthcare questions while targeting valuable long-tail searches from prospective customers.
Authority Building
A strategic backlink campaign helped strengthen domain trust and support important healthcare product and service rankings.
Internal Linking
Relevant blog content was connected with product pages to improve engagement and promote related healthcare services.
SEO PERFORMANCE
Explore the Website SEO Growth
See how a focused healthcare SEO strategy increased organic traffic, expanded keyword visibility, and strengthened long-term search performance.
200K
Organic Clicks / Month
83K
Keywords Targeting Website
5,000+
Page 1 Keywords
results
More Traffic. Stronger Rankings.
Byram Healthcare achieved substantial organic growth following its long-term SEO campaign. Organic traffic increased from 27K monthly visits in 2013 to 208K per month by late 2022, while search visibility continued expanding.
Keyword rankings also improved by 5,095 aggregate positions, including searches for “insulin pump supplier,” “medical supplies delivery,” and “diabetes products.” Organic traffic increased each year following the start of the SEO campaign.
Ready to Grow Your Online Presence?
Let’s talk about your website and digital marketing goals.