Software Company
SEO / LOCAL SEO / CONTENT
We developed a targeted SEO strategy for Net Health, a healthcare software company serving specialized medical providers. The campaign strengthened organic visibility, improved competitive healthcare software rankings, and increased qualified search traffic across key product and service categories.
Client Profile
Net Health provides EHR and EMR software solutions for wound care, rehab therapy, home health, hospice, and employee health organizations. In a highly competitive healthcare software market, the company needed stronger organic visibility for valuable non-branded industry searches.
67%
Increase in Organic Clicks
11K
Ranking Keywords
1,000+
Page-One Keywords
- Technical SEO Improvements
We strengthened website performance and technical SEO foundations to support competitive healthcare software search terms.
- Keyword & Content Optimization
We optimized important website content around relevant EHR, EMR, healthcare software, and specialized clinical search terms.
- Authority & Internal Linking
Strategic backlinks and internal links helped strengthen important product pages, domain authority, and organic search performance.
The Challenge
Building Organic Search Visibility
Net Health had limited visibility for important non-branded healthcare software searches, reducing opportunities to attract qualified organic traffic. Key product pages lacked relevant search terms, while technical and performance issues limited the website’s overall SEO potential.
Low Search
Visibility
Important healthcare software keywords had limited exposure across organic search results.
Competitive Keywords
High-value EHR and EMR searches required stronger optimization to improve rankings.
Limited Local Visibility
Website performance and structural issues limited stronger organic visibility.
Our Approach
A Multi-Faceted SEO Strategy
We developed a comprehensive SEO strategy focused on improving rankings, increasing non-branded organic traffic, and strengthening visibility for competitive healthcare software searches.
Technical SEO
We audited and improved technical SEO foundations to address performance, structure, and speed issues affecting organic visibility.
Keyword Optimization
Relevant EHR, EMR, healthcare analytics, and clinical software keywords were incorporated throughout important website content.
Content Optimization
Important product pages received expanded text and imagery to better address user intent and relevant search topics.
Authority Building
Strategic link building strengthened priority product URLs, improved domain trust, and supported stronger organic ranking potential.
Internal Linking
Relevant blog content was cross-linked with product and service pages to strengthen navigation and topical relationships.
SEO PERFORMANCE
Explore the Website SEO Growth
See how a focused healthcare SEO strategy increased non-branded organic clicks, improved keyword rankings, and strengthened search visibility.
67%
Increase in Organic Clicks
11K
Ranking Keywords
1,000+
Page-One Keywords
results
Stronger Rankings. Greater Visibility.
Net Health achieved substantial organic growth after implementing the targeted SEO strategy. Non-branded organic clicks increased 67% year over year, helping the company reach more healthcare professionals actively searching for specialized software solutions.
Keyword visibility also improved by more than 1,700 aggregate Google positions in six months, including searches such as “healthcare analytics software,” “rehab EHR software,” and “physical therapy EMR.” More than 1,000 non-branded keywords reached page one of Google.
Ready to Grow Your Online Presence?
Let’s talk about your website and digital marketing goals.