Roofing Company SEO Case Study
SEO / LOCAL SEO / CONTENT
We developed a targeted SEO strategy for a multi-location roofing company serving residential and commercial customers. The campaign strengthened organic visibility, improved competitive keyword rankings, and increased qualified search traffic across key regional markets.
Client Profile
Advocate Roofing serves residential and commercial customers with professional roofing, siding, and gutter replacement services. With locations across multiple states, the company needed stronger organic visibility across several competitive regional markets.
200%
Increase in Sessions
6,017
Ranking Improvements
2013
SEO Campaign Started
- Technical SEO Improvements
We strengthened website performance and search visibility to support competitive roofing and construction keywords.
- Keyword & Content Optimization
We optimized website content around relevant roofing, siding, gutter, and location-based search terms.
- Local SEO & Authority Building
Google Business Profiles and backlinks helped strengthen regional visibility, domain trust, and local search performance.
The Challenge
Building Organic & Local Search Visibility
The roofing company had limited visibility for important industry searches, reducing opportunities to attract qualified organic traffic. Competitive roofing and siding keywords were not consistently appearing on the first pages of Google results.
Low Search
Visibility
Important roofing keywords had limited exposure across organic search results.
Competitive Keywords
High-value roofing searches required stronger optimization to improve rankings.
Limited Local Visibility
Low keyword rankings resulted in fewer qualified visitors arriving through search.
Our Approach
A Multi-Faceted SEO Strategy
We developed a comprehensive SEO strategy focused on improving rankings, increasing organic traffic, and strengthening local visibility across multiple markets.
Technical SEO
We improved website SEO foundations to support stronger performance and visibility for competitive roofing searches.
Keyword Optimization
Relevant roofing, siding, gutter, and regional keywords were incorporated throughout important website content.
Content Promotion
Useful website and blog content was promoted to expand online reach and strengthen overall brand awareness.
Authority Building
Strategic backlinks and off-site articles helped build domain trust and improve organic ranking potential.
Local SEO
Google Business locations were optimized to strengthen regional visibility across the company’s growing service areas.
SEO PERFORMANCE
Explore the Website SEO Growth
See how a focused roofing SEO strategy increased organic sessions, improved keyword rankings, and strengthened regional search visibility.
200%
Increase in Sessions
6,017
Ranking Improvements
2013
Campaign Started
results
Stronger Rankings. Greater Visibility.
Advocate Roofing achieved significant organic growth after implementing the long-term SEO strategy. Website sessions increased by nearly 200%, helping the company attract more potential customers through organic search.
Keyword visibility also improved by 6,017 aggregate ranking positions, including searches such as “commercial gutter repair,” “shingle roofing company,” and “Illinois roofing company.” Organic traffic and keyword visibility have continued growing since the campaign began.
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