Massage Therapy School
SEO / LOCAL SEO / CONTENT
We developed a targeted SEO strategy for a Chicago massage therapy school, focused on increasing organic visibility, improving local search rankings, and generating more qualified student leads. Through technical SEO, keyword optimization, content improvements, and local SEO, the campaign helped drive measurable growth in organic traffic.
Client Profile
New School of Massage is a state-approved, COMTA-accredited massage therapy school in Chicago. The school provides comprehensive coursework and hands-on training to prepare students for licensing and successful careers as professional massage therapists.
57
Tracked Keywords
8
#1 Rankings
17
Top 3 Rankings
- Technical SEO Improvements
We identified and resolved technical issues affecting site performance, crawlability, and organic search visibility.
- Keyword & Content Optimization
We optimized key pages, headings, metadata, and content around relevant search terms used by prospective massage therapy students.
- Local SEO & Authority Building
We strengthened local search signals and website authority through local citations, link building, and off-site SEO efforts.
The Challenge
Building Organic & Local Search Visibility
The school had low domain authority and was missing important search terms used by prospective students looking for massage therapy education in the Chicago area. This resulted in limited organic traffic and weaker visibility across Google Search and local map results.
Low Domain Authority
The website needed stronger authority to compete for valuable local search terms.
Missing Keywords
Important keywords used by prospective students were not adequately targeted.
Limited Local Visibility
Low Google Search and Map Pack visibility limited new student leads.
Our Approach
A Multi-Faceted SEO Strategy
We developed a comprehensive SEO strategy for New School of Massage focused on improving search rankings, increasing organic traffic, and strengthening local visibility.
Technical SEO
We conducted technical SEO audits and addressed issues including slow-loading pages and other website performance problems.
Keyword Optimization
Keyword research identified additional opportunities, which were incorporated into landing pages, headings, title tags and meta descriptions.
Content Optimization
Existing pages were strengthened with additional relevant copy and optimized imagery.
Authority Building
An off-site link-building campaign helped strengthen domain trust and important service and landing page URLs.
Local SEO
Local citations and business information were strengthened to improve signals for local organic and Map Pack visibility.
SEO PERFORMANCE
Explore the Website SEO Growth
See how a targeted SEO strategy improved organic traffic, keyword rankings, and search visibility for New School of Massage.
57
Tracked Keywords
08
#1 Rankings
17
Top 3 Rankings
results
Stronger Rankings. Greater Visibility.
New School of Massage achieved stronger organic search visibility across high-value local keywords related to massage therapy education in Chicago.
Multiple target keywords reached top Google positions, helping the school connect with prospective students actively searching for massage training and education.
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