Website Design Advice For Your Next Web Design Project
Design a clean layout for your website. Don’t fill your page up with ‘fluff’ that nobody is going to click on. White space is good and can enhances the look of your site and make it easy to navigate around your site. Keep your content as the focus of your site. Use fonts that will be available on all computers so your page does not looking messy to your visitors.
Avoid overly flashy multimedia. Flashy graphics and multimedia may look great but can slow down a site if there are too many large size files to load. Also, it can make it difficult for your visitors to get the information they want from your site. User can become frustrated and bounce from your site which reduces stickiness (visitors navigating your web pages).
Avoid Frames for developing your website. Don’t use frames. Did I mention DO NOT use frames?
Check Browser compatibility! Often the biggest pain in the neck for web developers is that web browsers always seem to be updated quite often. I’m looking at you Mozilla Firefox! Make sure you check your page on Internet Explorer, Firefox, Opera, Chrome and Safari & their different versions. We’ve used I.E. Tester in the past but it seems to be lagging lately in functionality. Anyways, these five web browsers make up a majority of the world’s browsers. So, test your site out on each of them before your website release and even during development.
Brand Identity. Ensure your site has a brand identity that reflects your brand values. Avoid stock imagery and have a professional logo designed which reflects your brand identity.
Test page load times. Make sure that your load time is low. Google is using this for ranking purposes now and actually has a tool to test your web page load times. Visitors don’t like to wait around for pages to load so compress your images and optimize your code.
Design for all screen resolutions as a site that is easy to use and appealing to the eye will encourage your visitors to stay longer (website stickiness as mentioned above!) and reduce bounce rates.
Grammar and spell check your website content. Try your best to fix spelling & grammar mistakes and make sure your content is well thought out.
Minimize clicking and use a well implemented site navigation. Remember to put as few clicks as possible between your visitor and your information. Again, visitors can be impatient or get frustrated digging around for the information they are looking for. The more you force your visitors to click around your site, the more you are telling them to go away.
Readable text. Make sure your text is big enough to read. I can’t tell you how many sites I’ve been to with such small font that I need to break out my eye glasses. Please, don’t punish your users for wanting to read your content. This leads me on to valuable having valuable content. Give your visitors a reason to hang around. They’ll be happy and come back if you are posting often enough and they are interested in what you have to say.
Design for scalability. Make sure that your design and coding are scalable as web technology is changing rapidly, screens are getting larger as pricing for computer monitors keep dropping while giving higher resolutions. While making it difficult to test in all platforms and screen sizes, making a site scalable is important with the way technology is continually changing.
By Brad Fogel