In the past, building websites took a lot of work. Unless you knew HTML or other programming languages, you’d be out of luck. Today, there are hundreds of great website building options that allow you to create beautiful designs with functional features. One of the best online tools to build your own website today is Squarespace. Squarespace powers millions of websites across the world and exists to help people with creative ideas stand out and succeed. However, the aesthetics of your website are only one part of the equation. You still need to make efforts in order to be found. The best way to do this organically is by harvesting the power of SEO.
Why Use SEO for Squarespace
Search engine optimization (SEO) is a strategic technique that helps your company’s natural rankings grow in the search engine results pages. It’s what sets you apart from your competition and helps increase your overall return on investment. To really make an impact on your site’s rankings, you need Squarespace SEO from the experts at Operation Technology. Our goal is to help increase your reach on your audience, increase click through rates, and produce targeted traffic for your site. Since 93% of online experiences begin on a search engine and 75% of users never scroll past the first page of the results, it’s imperative to do everything you can to rise to the top of those rankings. Improving your organic traffic will help you grow your company and receive the brand recognition you deserve, but it takes work. Usually, SEO efforts take anywhere from three to six months to start showing results, but the results are worth the wait.
How to Improve Your Squarespace SEO
If you want to make sure that your Squarespace website is ranking well into the future, you need to make sure that you’re optimizing your site with both on page and off page SEO. While the internal “out of the box” features can help you get started, Squarespace is not always optimized initially to improve your rankings to garner more organic traffic. When you hire Operation Technology, you’ll receive comprehensive Squarespace SEO best practices that will help your site:
Benefit from keyword-specific organic traffic
Rank highly on popular search engines
Give your company a sense of credibility
Increase brand awareness and strengthen image
Offer insightful blog posts
Improve your overall organic traffic
Allow for easily integrated social media platforms
Monitor your Squarespace SEO to track progress and improve
Squarespace websites give you a solid foundation for you to start with, but you need to go the extra mile if you want to improve your return on investment and see results. Operation Technology provides you with results-driven Squarespace SEO strategies that will help optimize your entire site and improve your website’s organic ranking.
For even stronger SEO results, we recommend regular, high-quality blogging to help establish your company as an expert and improve ranking. When you continually create and publish content that’s relevant to your target audience that contains strategic keywords, you’ll be able to rank higher for a wider variety of search queries. The more consistent this is, the better. Operation Technology can help with your content creation to ensure it’s created in a way that compliments SEO for Squarespace.
Once we’ve implemented all of the Squarespace SEO best practices, we’ll provide ongoing auditing, monitoring and analysis to ensure that you’ll get the results you need. If something’s not working, we can help you make the changes to get the most out of your Squarespace website. Our professional team of SEO experts focus on making the biggest impact on your website possible by optimizing every page, blog post, image, and video, performing keyword research, providing high-ranking title and meta tags, boosting site speed, integrating social media platforms, and any other SEO best practices you need. Our comprehensive SEO tasks can include the following and more:
Our comprehensive SEO tasks can include the following and more:
Keyword research and competitive analysis
Internal linking strategy
SEO best practices
Blog and topical analysis
Local search optimization
White-hat link-building strategies
Duplicate content issues
Rich content strategies, including search-optimized photo galleries, Google Maps API, embedded video, and more
Page speed analysis and recommendations
Semantic markup via schema.org
To get the most out of your digital marketing efforts, give the professionals at Operation Technology a call. We’re here to help you succeed with strong Squarespace SEO from the moment your site goes live well into the future. While SEO is an ongoing process, the end result is worth the wait and will help you increase your revenue stream and grow your audience base.
Operation Technology has the experience you want and need when optimizing SEO for Squarespace websites. We offer affordable SEO services to small, medium, and large businesses looking to grow their organic traffic. To learn how you can improve your site’s ranking, contact us and get a free Squarespace SEO quote today.