With Search Engine Optimization (SEO), Slow and Steady Wins the Race

Ranking your website for SEO takes time and patienceSearch Engine Optimization is an ongoing process, and not a one-time deal (that is, if you want lasting results). Like The Little Engine That Could (I think I can, I think I can, I think I can!), a small website that regularly posts new (and valuable) updates will outlast the fly-by-night websites built by start-up companies that assemble a site, launch it, and never touch it again. Warning: If you are in the if-I-build-it-they-will-come mindset — think again.

Search engines give preference to web sites that are regularly add new content containing valuable information. The biggest mistake some people make in marketing their web site is to fail to make regular updates. Imagine yourself in Google’s place: you’d give preference to web sites that are ALIVE AND CHANGING rather than web sites that have been launched and then never amended.

It’s a common misconception to think that one can launch a web site, and then the visitors will come. Unless you are a celebrity (or suddenly infamous), simply launching a web site will not bring in clients. Sure, your rankings may jump temporarily after you have launched the site (because the search engines know that you are new), but what’s new quickly (very quickly) becomes old on the worldwide web.

If you are unable to update your web site yourself, consider starting a blog (one that resides on your server, along with your web site files) as a way to continuously provide new and valuable information that will attract the search engines, and new clients as well.