Client Profile

This client is a roofing and construction company serving residential and commercial customers. They specialize in roof, siding and gutter replacements and have multiple locations in different states.

Roofing, Construction and Renovation

The client had little exposure in search engines for important keywords to their business, such as “shingle roofing company”, “residential siding contractor”, “Illinois roofers” and more. Lack of appearances on pages 1 and 2 of organic search results for competitive phrases led to insufficient user sessions from organic search.

Results in search engines did not mirror their success and brand as a top roofing contractor in the Chicago market. Since then, the company has opened locations in other cities. Operation Technology continues to provide regional SEO for the newer markets as well.


We acquired backlinks to build domain trust. These backlinks included offsite blog articles referencing the client’s site. For any local business, especially located in multiple states, we focused on optimizing their Google My Business locations while also promoting their locations and website content with social media promotion to build brand awareness. Social promotion was important to SEO indirectly as it can help get your new or old blog posts addeded to other websites which can have a dramatic effect on SEO results.

Metrics and Results

From January 2018 when SEO campaign started to May 2019, organic search traffic was up 200%.

For the most recent one year time-frame, organic page views increased 27% and unique page views increased 28%. Keyword rankings increased over 5,200 spots in aggregate within Google search results pages. This online growth has helped to lead the expansion of the company and increasing revenues.

Organic Website Analytics Summary – Increase of almost 200% for sessions.  Business is seasonal.

SEO Case Study Roofing Company

Keyword Rankings – Increase of 6,017 spots in aggregate for keywords including “commercial gutter repair”, “shingle roofing company”, “illinois roofing company” and more during short time.

Roofing Company Keyword Rankings Increase