Roofing Services Company

SEO Case Study

Client Profile

This client is a roofing and construction company serving residential and commercial customers. They specialize in roof, siding and gutter replacements and have multiple locations in different states.

roofing contractor SEO case study

Client Industry: Roofing and Construction

Situation Before SEO

The client had little exposure in search engines for important keywords to their business, such as “shingle roofing company”, “residential siding contractor”, “Illinois roofers” and more. Lack of appearances on pages 1 and 2 of organic search results for competitive phrases led to insufficient user sessions from organic search.

Results in search engines did not mirror their success and brand as a top roofing contractor in the Chicago market. Since then, the company has opened locations in other cities. Operation Technology continues to provide regional SEO for the newer markets as well.

Organic Website Analytics Summary

Increase of almost 200% for sessions.  Business is seasonal.

Construction Tuckpointing SEO Case Study

Keyword Rankings

Increase of 6,017 spots in aggregate for keywords including “commercial gutter repair”, “shingle roofing company”, “illinois roofing company” and more during short time.

Construction Tuckpointing SEO Case Study

SEO Solutions

We acquired backlinks to build domain trust. These backlinks included offsite blog articles referencing the client’s site. For any local business, especially located in multiple states, we focused on optimizing their Google My Business locations while also promoting their locations and website content with social media promotion to build brand awareness. Social promotion was important to SEO indirectly as it can help get your new or old blog posts addeded to other websites which can have a dramatic effect on SEO results.

Metrics and Results

Keyword rankings, amount of keywords and organic traffic has increased each year since SEO campaign started in 2013. This has led to increased brand awareness and sales over the years for the client.