This client is a roofing and construction company serving residential and commercial customers. They specialize in roof, siding and gutter replacements and have multiple locations in different states.
The client had little exposure in search engines for important keywords to their business, such as “shingle roofing company”, “residential siding contractor”, “Illinois roofers” and more. Lack of appearances on pages 1 and 2 of organic search results for competitive phrases led to insufficient user sessions from organic search.
Results in search engines did not mirror their success and brand as a top roofing contractor in the Chicago market. Since then, the company has opened locations in other cities. Operation Technology continues to provide regional SEO for the newer markets as well.