We started with technical SEO audits along with onsite and offsite page optimizations. We performed SEO audits to address technical problems such as broken links, slow-loading pages and important content that was at the bottom of the page. We also included a backlinking campaign to build domain trust and increase the strength of web page URLs that are important to their products and services.
Keywords are very important to any SEO campaign as it establishes relevance to Google’s search results so we added additional keywords to body copy and throughout important sections of individual web pages. Onsite optimizations tasks included updating very important title tags and meta descriptions to help increase click-through-rates (CTR’s). To increase image search results, we optimized and compressed graphics and images throughout the site.
For fresh content and to build future traffic, we also recommended new articles / blog posts such as “How to” and “Why use” articles that answer common search questions that drive long tail keyword traffic over time.
In addition, we crosslinked important blog page content with pages to increase time on site and promote related pages for products and services offered.