We researched the popular and relevant keywords for the clients industry and added content to the website where appropriate. Tasks also included updating the web design of pages related to construction services they provided along with updating of page descriptions and titles to be more informative and attract customers to click through to the site from search results.
With backlinks being important to Google’s algorithm for keyword rankings, we acquired relevant industry backlinks and niche blogs to build domain trust.
Since the client had a local physical office, it was crucial that we create and optimize a Google My Business account which helps for local search traffic and the ability to have your business show in Google’s map pack. Very important for local companies and helps you stand out in the crowd!