Construction Tuckpointing Company

SEO Case Study

Client Profile

This client is a masonry company serving residential and commercial customers. They specialize in custom brickwork, tuckpointing and repairs.

construction industry SEO

Client Industry: Construction and Masonry

Situation Before SEO

This client had very little exposure to search engines for important keywords that drive relevant leads to their business such as “Chicago tuckpointing”, “commercial tuckpointing”, “tuckpointing contractors” and more. Lack of exposure from organic search results for competitive phrases led to minimal user sessions from organic search.

SEO Solutions

We researched the popular and relevant keywords for the clients industry and added content to the website where appropriate.  Tasks also included updating the web design of pages related to construction services they provided along with updating of page descriptions and titles to be more informative and attract customers to click through to the site from search results.

With backlinks being important to Google’s algorithm for keyword rankings, we acquired relevant industry backlinks and niche blogs to build domain trust.

Since the client had a local physical office, it was crucial that we create and optimize a Google My Business account which helps for local search traffic and the ability to have your business show in Google’s map pack. Very important for local companies and helps you stand out in the crowd!


Increase in user sessions


Increase in new users


Non-branded keywords page 1 of Google

Organic Website Analytics Summary

Organic sessions up 889% and new users up 1209%.

Construction Tuckpointing SEO Case Study

Keyword Rankings

Increased rankings 2,688 in aggregate for keywords including “Chicago tuckpointing”, “commercial tuckpointing” and more.

Construction and Tuckpointing Company Keyword Rankings Change

SEO and Organic Traffic Results

By focusing on important keywords during the year and monitoring ranking progress in conjunction with continual website traffic analysis, we compared full current year data versus previous years data which showed Google keyword rankings increase across the board while traffic was up over 264% in new user visits in and continues to grow with new content and continual optimizations.


Traffic to clients website has grown 889% in sessions and 1209% in new users within a 6-month time frame and continues to set new highs.

Organic Traffic SEO Case Study for Tuckpointing Business