SEO Case Study
Client is a leading EHR / EMR software company. The software market is competitive and growing for the wound care, rehab therapy, home health and hospice and employee health type businesses.
Client Industry: Software for Medical Clinics
Situation Before SEO
The primary keywords that brought organic traffic to the client’s website were not appearing among the top search engine results pages. Additionally, crucial web pages lacked significant keywords and were insufficient in directing user search intent. Furthermore, technical glitches on the website necessitated an SEO audit to pinpoint vital structural and speed-related issues.
The client’s website was optimized through technical SEO audits, onsite and offsite page optimizations, and the implementation of SEO corrections and enhancements. These measures addressed issues such as slow-loading pages and added text and imagery to important web pages. Additionally, we launched a link-building campaign to strengthen the URLs of pages critical to the client’s products and services and to build domain trust.
In addition, we crosslinked important blog page content with pages to increase time on site and promote related pages for products and services offered.
Increase in Non Branded Organic Clicks YoY
Keywords Targeting Website
Non-branded keywords page 1 of Google
SEO and Organic Traffic Results
Search engine optimization opens up a new world of opportunities to leverage your expertise and establish sustainable growth. By integrating campaign keywords into product and service pages, blog articles, and strategic conversion points on their website, client has improved their ranking in Google SERPs which, in turn, has led to higher organic traffic.