Software Company

SEO Case Study

Client Profile

Client is a leading EHR / EMR software company. The software market is competitive and growing for the wound care, rehab therapy, home health and hospice and employee health type businesses.

health record software company seo case study

Situation Before SEO

The primary keywords that brought organic traffic to the client’s website were not appearing among the top search engine results pages. Additionally, crucial web pages lacked significant keywords and were insufficient in directing user search intent. Furthermore, technical glitches on the website necessitated an SEO audit to pinpoint vital structural and speed-related issues.

SEO Solutions

The client’s website was optimized through technical SEO audits, onsite and offsite page optimizations, and the implementation of SEO corrections and enhancements. These measures addressed issues such as slow-loading pages and added text and imagery to important web pages. Additionally, we launched a link-building campaign to strengthen the URLs of pages critical to the client’s products and services and to build domain trust.

In addition, we crosslinked important blog page content with pages to increase time on site and promote related pages for products and services offered.


Increase in Non Branded Organic Clicks YoY


Keywords Targeting Website


Non-branded keywords page 1 of Google

Keyword Ranking Trend

Over 1,700 positive changes in Google positions in 6 months

software keyword chart

Keyword Rankings

Increase of 1,700+ spots in aggregate for main keywords including “healthcare analytics software”, “rehab EHR software”, “physical therapy EMR” and more.

software keyword rankings

Non-branded Organic Clicks

3 month YoY click data.

SEO case study clicks

SEO and Organic Traffic Results

Search engine optimization opens up a new world of opportunities to leverage your expertise and establish sustainable growth. By integrating campaign keywords into product and service pages, blog articles, and strategic conversion points on their website, client has improved their ranking in Google SERPs which, in turn, has led to higher organic traffic.