You’ve most likely experienced retargeting or remarketing while browsing the web. Retargeting is an approach that lets your business show selected ads to potential customers that have already visited your website but who have not made a purchase of your product or service. Our retargeting campaigns work by tracking visitors via a pixel placed on your website and displaying relevant remarketing ads as they browse websites and social media networks. When used properly, remarketing tactics can target visitors who took specific actions on your website. By creating conditions, it is possible to show specific ads to a narrow, targeted set of users. In other words, ad dollars are spent targeting the users ripest for conversion. Our retargeting management services, including campaign development and ad management, ensures that businesses use their advertising dollars on the users most likely to convert.
5 Ways to a Successful Retargeting Campaign:
- Show ads to your to potential clients as they browse websites and social media networks.
- Customize retargeting ads optimized to visitors based on past website surfing patterns.
- Segment your audience by engagement (example, people who visited specific category or products). Right People, Right Ads, Right Places.
- Give visibility into performance of your remarketing campaigns, where ads are showing, and what price you are paying.
- Optimize your remarketing campaigns, monitor, A/B test to boost your ROI.
Deliverables: Our monthly reporting provides information such as impressions, clicks, ad network and conversions. In addition, we can integrate with your company’s Google analytics for additional website performance data.
Pricing: Remarketing involves numerous variables, making it difficult to provide a single price for campaigns. Pricing for our remarketing management services using Adroll or Google will largely depend on monthly spend and/or campaign volume.
Facebook, Instagram Retargeting
Facebook retargeting works similar to Google AdWords remarketing, but rather than showing your ads across websites, your ads are shown on Facebook.
How it works: someone visits your site or interacts with your brand, they’re tagged with a code you implement to track them, and then while they’re scrolling through their Facebook feed your ad pops up to remind them what they’re missing and promotes your products or services.
Why use Adroll Facebook retargeting: If someone has already visited your site, downloaded product sell sheet, or engaged with your app, the chances of them interacting with your ad and purchasing from your company is much higher than if they saw your brand for the first time on Facebook. Facebook retargeting ads get 3X the engagement then regular Facebook ads!