What is SEO?

Search engine optimization, or SEO, refers to the process of improving your search rankings over time in search engine results pages (SERP’s) for keywords related to your plastic surgery practice. Without proper SEO, your site may not show up high enough to be seen by potential clients or visited by targeted customers, if any. That’s why it’s so important to work with an SEO agency that has knowledge in helping plastic surgeons prosper online.

When you work with an SEO company such as Operation Technology, you’ll have a skilled team of internet marketers working to advance your visibility online and acquire new leads and customers to your practice.

What’s involved in a plastic surgery SEO campaign?

SEO doesn’t refer to just one or two actions or processes, and it isn’t a “set it and forget it” type of marketing channel. Search engine optimization refers to several ongoing processes by which a website is optimized to show as highly as possible in search engines for the terms, phrases, and keywords most relevant to a business, such as breast augmentation, tummy tuck, or other cosmetic procedures.

Some important tasks in the search engine optimization process include:

• Keyword research
• Onsite content optimization
• Technical SEO including site loading time improvements (faster sites generally have better click through rates and rank better in search engines)
• Content creation including articles, blogs and guides that contain relevant keywords to your practice to improve online visibility.
• Outreach, PR, and link building
• Local SEO including Google My Business. This involves optimizing your plastic surgery website and business profile for the city or area your practice is located.

Here are a few examples of ideal goals:

• Reach the first page of Google search results for “Plastic Surgery Chicago” over time
• Generate 5-10 new client leads each month via search engines
• Identify the best long tail keywords suited for your target audience

Remember that goals are fluid. The keyword you are targeting could have too much competition and adjustments to other keyword phrases may be required. Possibly the amount of leads you were hoping for is a bit unrealistic. We’ll work with you to review your goals and adjust when needed.

SEO is a cost-effective way to bring in targeted visits to your business for those in the cosmetic surgery market. An SEO campaign can take time to show results, but the potential ROI is extremely high in comparison to both online and offline channels. Plastic surgery SEO help you earn new leads and clients without the high initial investments required by television or radio. SEO also works 24/7 days a week unlike paid search where funds can run out on a daily basis.

If you’re ready to start seeing the benefits of SEO, we’d love to hear from you. We’re a full-service digital marketing agency and a front-runner in the SEO industry, and we can improve the flow of traffic to your website and convert more leads into paying customers.

Continuing optimization, testing, and examination for effective SEO

Once we’ve executed your initial campaign, we’ll monitor rankings, organic traffic, Google analytics, and algorithm changes and make adjustments accordingly. From A/B testing of landing pages to regular performance reviews, we’ll be able to determine what works well and what could work even better to attract more plastic surgery patients. Then, our team will make adjustments to your campaign to ensure you’re getting optimal results.

SEO Case Studies