SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in the search engines. It’s a straightforward strategy with a definite end, which is to drive more traffic to your site. Once you get there, you can convert those visitors into clients.
SEO management is an ongoing process that takes time and discipline to work. And there are many aspects that you must perfect before you can outrank your competitors. That’s why you need help from professional SEOs to succeed. We’ll show you the right way to do SEO for a dental practice so you can save time, energy, and money in the long run.
Social Media Marketing
Social media marketing is a marketing strategy that came to the scene with the rise of social platforms in recent decades. And ever since, it has been a successful marketing strategy for both companies and individuals.
Here’s a short story for you:
You set up business profiles for your business on various social platforms such as LinkedIn and Facebook. Then, you start to share helpful content with your audience regularly. That will keep them interested in your work and will also attract new followers.
This strategy will do two things:
- Boost your credibility as an expert in the industry
- Enhance brand awareness and increase visibility
When the time comes where a potential client needs your help, your business will be on the top of their minds. They’ll be ready to work with you.
PPC (Pay-Per-Click or Google Ads)
PPC (pay-per-click) is an online advertising model where you only pay when someone clicks on your ad. You’ll launch a campaign with a budget in mind, and each click will cost a certain price based on lots of variables.
Unlike SEO, PPC can get you results within your first days. That makes it the best way to go if you’re looking to attract new clients to your dental practice fast.
Creating winning PPC campaigns requires lots of trial and error. It takes knowledge of the advertising platform and experience with the target audience.
Feeling overwhelmed already?
That’s where we come to help you! We’ve been working on this for 14 years now, and that makes us experts in dental PPC and paid ads.
Many dentists neglect their website design and focus instead on what seems to be more crucial, which is client attraction.
Marketing is a multidimensional process with many pieces in play. And it only works if all the steps are completed successfully.
If a prospect lands on your website and find it unauthentic, they won’t feel good about working with you. And just like that, you end up losing all the qualified traffic you worked so hard to get.
Think of it as the waiting room in your dental practice. It has nothing to do with your skills as a dentist, but if it’s dark, unclean, and messy, no one will want to be your patient.
Not sure about the best choice for your dental office?
We’ve got you covered! Give us a call at 773-789-8636 or contact us to request a free quote for your project.