Digital Marketing for HVAC Businesses: How Can It Help?
Digital marketing for HVAC businesses is essential to beat out the competition. According to Forbes, 98% of U.S. consumers said they used the internet to find a local business in 2020. If your HVAC business doesn’t have a robust website and strong digital marketing strategy, you’re likely missing out on a wealth of new business.
There are more than 113,000 heating, ventilation, and air conditioning businesses in the United States, employing over half a million people and generating about $97 billion in revenue through sales of services and equipment. With a renewed focus on public infrastructure and residential construction poised to skyrocket, HVAC companies must position themselves to get their share of new business with a digital marketing strategy.
✔ Web Design
Having a website that is easy to navigate and visually appealing is key to HVAC success. Research shows that most customers expect a business to have a website that’s up to date, rich with content, and simple to use. A well-designed website will allow you to easily update business information and pricing and upload content to drive traffic and leads. Trust our expert team to create a professional and unique website that will help you stand out from the competitors.
To drive traffic to your website, you need an SEO strategy that makes it easier for search engines like Google to find your content. Most people will find your business by typing keywords—like “HVAC,” “heating,” “ventilation,” or “air conditioning”—into a search engine. For your website to appear at the top of search page results, you need to make sure your content includes common keywords. We can help you develop an SEO strategy and create content that will drive leads and revenue.
✔ Social Media
Increasingly, social media is becoming a platform for consumers to find and interact with businesses. Digital marketing for HVAC businesses plans should include a free and paid content strategy for Facebook, Twitter, and Instagram to expand awareness of your services, strengthen customer loyalty, and attract new business. Let us help build your brand by developing your social media strategy.
✔ PPC (Pay-per-click) Advertising
Investing in PPC is an outstanding way to build business for HVAC businesses. In 2020, traffic to websites through PPC ads resulted in 50% more sales conversions than from non-paid search. PPC ads can deliver highly qualified business leads almost immediately. Managing online ad campaigns can be complex and time-consuming. Contact us for a free consultation on how we can help build and manage your PPC campaigns.
Why Hire Operation Technology for HVAC Marketing?
Operation Technology has been helping businesses grow revenue and build their brands since 2009. Our Chicago HVAC marketing team has deep expertise in leveraging web design, SEO, social media, and pay-per-click advertising to create digital marketing strategies that fit your budget. Check out our case studies and web design projects that demonstrate our long history of customer satisfaction and success.