Home Improvement Marketing Company

More than ever, homeowners are turning to the internet to find local home remodeling companies to help with home improvement projects. Even before the pandemic forced everyone to stay home, more people were finding local businesses online than by any other method. The coronavirus crisis escalated people’s use of the internet to connect with local businesses. According to Forbes, in 2020:

• 88% of people researched a company online before buying a product or service
• 61% of people contacted a local business through a social media channel
• 75% of local business searches resulted in contact with a business in 24 hours
• Small companies earned about double the revenue they invested in digital pay-per-click ads

However, despite strong evidence supporting the need for digital marketing, some home remodeling business owners haven’t committed to an online marketing strategy. For a small investment, a strategy for marketing your home improvement business can generate leads and profits. Let’s look at how web design, SEO, social media, and pay-per-click advertising can help you grow your home remodeling business.

Digital Marketing for a Home Improvement Business: How Can It Help?

In 2020, according to Forbes, 98% of people surveyed said they used the web to find a local business. With so many customers relying on the internet to find home remodeling businesses, are you doing everything you can to make it easy for them to find you instead of the competition? If your home improvement business doesn’t have a solid digital marketing strategy, you’re likely missing out on revenue.

Sales of home improvement products and services resulted in more than $407 billion in 2020, and experts predict remodeling and construction revenue will soar in 2021. There are about 650,000 remodeling contractors in the United States, two-thirds of whom are self-employed. As a small business owner, a digital marketing strategy is the best way to stand out from the competition to get your share of profits.

Our Home Improvement Marketing Services:

✔ Web Design

In 2020, about 35% of small business owners didn’t have a website, even though that’s the main way customers find local businesses. If you don’t have a website or have one that doesn’t look professional, is hard to navigate, or isn’t up to date with engaging content, trust our expert team to develop a website uniquely designed for your remodeling business. We will work within your budget to create a site that will be easy to use and convert traffic into revenue.

✔ SEO

Most customers will find your website by typing keywords and phrases related to your business—like “remodeling,” “home improvement,” or “remodeler near me”—into a search engine. An SEO strategy ensures that your website’s content contains the correct balance of keywords to get your website on the first page of search results. We are experts in SEO and content creation to help you earn prime placement in search results and drive traffic and leads.

✔ Social Media

About 50 million small businesses use social media, and 90% said that the platforms had raised awareness of their services, while 75% said that social media posts increased business leads. Digital marketing for a home improvement business should include well-defined content strategy for Facebook, Twitter, and Instagram. We can help engage your customers and build new business by crafting a social media strategy.

✔ PPC (Pay-per-click) Advertising

PPC is an excellent investment for remodeling businesses because you set your own budget and pay only when customers click on an ad. Leads generated from PPC ads are twice as likely to convert into revenue than traffic from non-paid search. Contact us to learn how we can build and manage your company’s PPC campaigns.

✔ Why Hire Operation Technology for Home Improvement Marketing?

Founded in 2009, Operation Technology has the experience and expertise to promote and grow your home improvement business through web design, SEO, social media, and pay-per-click advertising. We have a solid record of customer satisfaction. Explore our case studies and web design projects for examples of how we can help you achieve your business goals.

SEO Case Studies