More than ever, homeowners are turning to the internet to find local home remodeling companies to help with home improvement projects. Even before the pandemic forced everyone to stay home, more people were finding local businesses online than by any other method. The coronavirus crisis escalated people’s use of the internet to connect with local businesses. According to Forbes, in 2020:
- 88% of people researched a company online before buying a product or service
- 61% of people contacted a local business through a social media channel
- 75% of local business searches resulted in contact with a business in 24 hours
- Small companies earned about double the revenue they invested in digital pay-per-click ads
However, despite strong evidence supporting the need for digital marketing, some home remodeling business owners haven’t committed to an online marketing strategy. For a small investment, a strategy for marketing your home improvement business can generate leads and profits. Let’s look at how web design, SEO, social media, and pay-per-click advertising can help you grow your home remodeling business.
Digital Marketing for a Home Improvement Business: How Can It Help?
In 2020, according to Forbes, 98% of people surveyed said they used the web to find a local business. With so many customers relying on the internet to find home remodeling businesses, are you doing everything you can to make it easy for them to find you instead of the competition? If your home improvement business doesn’t have a solid digital marketing strategy, you’re likely missing out on revenue.
Sales of home improvement products and services resulted in more than $407 billion in 2020, and experts predict remodeling and construction revenue will soar in 2021. There are about 650,000 remodeling contractors in the United States, two-thirds of whom are self-employed. As a small business owner, a digital marketing strategy is the best way to stand out from the competition to get your share of profits.