Marketing and Web Design for Flooring Companies

In 2021, people use the web more than any other method to find and research local businesses. Statistics that demonstrate how often people use Google and other search engines to connect with local businesses might surprise you—and will reinforce the importance of a digital marketing strategy for your flooring business. In 2020:

• 88% of people researched a local business online before buying services or products
• 71% of people verified a business online before visiting it in person
• 61% of people connected with a local business through a social media platform
• 75% of people who searched for a local business contacted it within 24 hours
• Small businesses that invested in pay-per-click ads earned about double the revenue they spent

For a small investment, flooring companies can leverage the power of digital marketing to generate leads, grow their revenue, and stand out from the competition. Let’s explore how flooring businesses can use web design, SEO, social media, and pay-per-click advertising to attract customers.

Digital Marketing for Flooring Businesses: How Can It Help?

In 2020, according to Forbes, 12% of U.S. consumers searched for a local business daily, and 98% of people search for a local business at least once a year. In the United States, there are approximately 102,000 flooring businesses. With so much competition vying for customers in your area, establishing a well-defined digital marketing strategy will place you ahead of the pack.

It’s essential for flooring businesses to capitalize on demand by establishing a web presence. Digital marketing for flooring companies should include web design, SEO, social media, and pay-per-click advertising.

Our Marketing and Design Services:

✔ Web Design

If you own a flooring business and don’t have a website, you’re not alone: in 2020, nearly 35% of small businesses didn’t maintain a website. If you have a website but never update it, that’s almost as bad as having no website at all. Our experienced team can develop a website designed specifically for your business and that fits within your budget. We’ll build a website that’s easy for customers to find and navigate, with content designed to convert traffic into revenue.

✔ SEO (Search Engine Optimization)

Once you have a website, you need an SEO strategy to allow search engines to find it. Customers find websites by typing words and phrases relevant to your business—like “hardwood floor,” “tile floor,” or “flooring companies near me”—into a search engine. We can develop an SEO plan to ensure that your content has the right balance of keywords and phrases, so your site appears on the first page of search results.

✔ Social Media

In 2020, a research study found that nearly 50 million small businesses post on social media. Of those, 90% reported that the activity had driven awareness of their services, and 75% said it increased business. Flooring businesses should make social media a priority to take advantage of this trend. At Operation Technology, our social pros will help you engage customers, strengthen customer loyalty, and generate new business through a social media strategy.

✔ PPC (Pay-per-click) Advertising

PPC is one of the most affordable ways to advertise your business because you pay only when customers click on an ad. What’s more, leads from PPC ads are highly qualified and almost twice as likely to convert into business than traffic from non-paid searches. Contact us to learn how we can build and manage a PPC campaign for your flooring business.

Why Hire Operation Technology as Your Flooring Marketing Agency?

Operation Technology has helped market and grow businesses since 2009. We have the deep expertise and experience to help flooring companies leverage web design, SEO, social media, and pay-per-click advertising for revenue growth. We have a long history of customer satisfaction. Check out our case studies and web design projects to see how we can help you drive leads.

SEO Case Studies