✔ Web Design
If you want both new and existing clients to find and trust you with their projects, you need a responsive website that’s going to speak to your target audience. We understand that contractors like a small HVAC business have better things to do and have physically demanding requirements for their work. That’s why our Internet marketing experts will create optimized, functional websites with aesthetically pleasing web design that will help you succeed.
✔ Search Engine Optimization
Unfortunately, just having a website these days isn’t good enough. You need to make sure that people can find you easily online and in Google. By implementing search engine optimization (SEO) best practices, our goal is to grow your website in rankings and traffic, so your business shows on the first page of Google, Bing, or Yahoo. While initial SEO campaigns usually take a few months to show, the impact of SEO continues to grow over time.
✔ Social Media Marketing
While word of mouth is a great way to get referrals, more people are turning to social media to learn about businesses and what services they provide. For a contractor type business, this gives you a great opportunity to showcase your skills, engage with your customers, and strengthen your brand. Operation Technology can help you by creating a profile across popular social media platforms and actively engaging with your audience.
✔ Pay-Per-Click Advertising
Pay-per-click (PPC) is a type of online advertising where you only pay when someone clicks on your ad. It’s a great option for those looking to test the waters with a certain budget in mind. PPC is a great way to supplement SEO strategies, as PPC provides the ability to show your ads online within minutes. Our PPC management team has the experience you need with creating contractor PPC and paid ads.
✔ Content Writing
For a comprehensive package, we offer SEO content writing and SEO copywriting. By publishing high-quality content on a regular basis, you’ll have a complete package that search engines love. We provide SEO copywriting to build out your website and offer regular blog content for contractor businesses of every specialization.