Why is Online Marketing Important for Interior Designers?
About 3.5 billion people have active social media profiles and use social media platforms, on average, for about three hours every day. Of those users, 54% use social media to research products before making buying decisions.
At the bottom line, an interior designer not making use of online marketing is extremely far behind the curve and is missing business on a daily basis. Social media represents just one of several lucrative tools familiar to an interior design marketing company.
Online marketing for interior designers allows the service provider to get directly in touch with a client in organic and powerful ways. Thus, the Internet allows users to conveniently engage with friends and family in conversations that generate organic word of mouth for interior designers.
With these principles in mind, online marketing efforts must maintain focus and precision. Some facets of online marketing may not directly pertain to the interior design industry and may just incur unneeded financial costs. As a result, the most important online marketing services for interior designers include web design, search engine optimization (SEO), social media management and paid social media promotions, and pay-per-click (PPC) advertising, all of which work holistically to bring more customers to your business.
Our Services:
✔ Web Design
Prospective clients often begin research with a search that will inevitably end up on your interior design website. People want to see whether your work matches their vision for their interior aesthetic. This point underscores the extreme significance and impact of your website on a client’s buying decisions. Our professional website designers can bring your ideas to life and provide your business a Google optimized website that will allow you to take full advantage of the internet and promote your interior design business.
Professionalism, style, and expertise are just some of the factors that may be on a client’s mind when perusing the website of any interior designer. Marketing for interior designers includes ensuring your website directly embodies everything about your work to accurately portray you to your audience.
✔ SEO
A beautiful and user-friendly website accomplishes little for an interior designer if the page gets lost in a sea of Google search results. Interior design marketing incorporates SEO and local SEO to help your page climb the results and gain visibility.
Effective SEO services divide experienced marketing companies from their novice counterparts. The optimization process requires intimate knowledge of the interior design industry as a whole to tailor a website that gives any potential client, regardless of aesthetic preferences, room to roam.
✔ Social Media Management and Paid Social Media Promotions
The importance of social media is obvious enough, overstated by statistics that point to its widespread use and influence. Where difficulty arises is in our ignorance of how to best leverage a set of social media pages.
In a nutshell, people talk and keep up with friends and family on social media. Engagement like this happens even more so with the ongoing COVID-19 pandemic keeping hundreds of thousands of people home in quarantine.
Thus, social media represents an online face for you as an interior designer to interpersonally engage with your clients, and indirectly with their networks as well. Social media more closely resembles organic word of mouth than any other online platform.
Effective social media management will allow your pages to house vibrant and active communities that allow happy clients to speak for you. Then, your social media community can grow with use of paid promotions that get your content in front of new faces organically and efficiently.
✔ PPC
The problem with billboards becomes clear when you realize thousands of people passing the billboard may not care about what they see. PPC (pay-per-click) advertising such as Google Ads effectively puts an online billboard in front of target audiences to ensure the right people see it and know how to get in contact with you should they decide to take the next step.
The value of PPC pertains directly to interior designers because interior design can fall under categories like home improvement with major search engines. Effective use of PPC can help narrow down the types of people who find you online.
Why Not Do This Myself?
At its core, online marketing requires no special license, meaning anyone can log on and whip up a few pages for themselves. However, this kind of approach is akin to buying an advertisement slot with the local news station and seeing little to no results.
People want to find interior designers they can trust, someone who displays high levels of skill and knowledge. Call (773) 789-8636 to learn more how our Chicago internet marketing agency can provide strategies for your business.
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