Relevance of Digital Marketing
Fifty percent of all people who bought something over the Internet reported using a Google search first as part of their research prior to purchase. Think with Google reported this statistic in 2019 before the COVID-19 pandemic forced hundreds of thousands of commuters home, drastically impacting the economic landscape for perhaps years to come.
With recent changes, not just in technology and communication trends but also in the global economy as a result of COVID-19, online marketing tools are more important now than ever. People simply do not make buying decisions in the ways they did ten, or even five years ago.
Though word of mouth (WOM) still generates the most leads of decent quality, the Internet now houses the highest concentration of organic WOM interactions. As a result, the most important digital marketing services for architecture firms include search engine optimization (SEO), website design, social media management and paid social media promotions, and pay-per-click (PPC) marketing.