Relevance of Digital Marketing
Fifty percent of all people who bought something over the Internet reported using a Google search first as part of their research prior to purchase. Think with Google reported this statistic in 2019 before the COVID-19 pandemic forced hundreds of thousands of commuters home, drastically impacting the economic landscape for perhaps years to come.
With recent changes, not just in technology and communication trends but also in the global economy as a result of COVID-19, online marketing tools are more important now than ever. People simply do not make buying decisions in the ways they did ten, or even five years ago.
Though word of mouth (WOM) still generates the most leads of decent quality, the Internet now houses the highest concentration of organic WOM interactions. As a result, the most important digital marketing services for architecture firms include search engine optimization (SEO), website design, social media management and paid social media promotions, and pay-per-click (PPC) marketing.
Why is Digital Marketing Important for an Architecture Firm?
Take the example of a client who got in contact with a firm and had a great experience. That client then has dinner with friends and raves about the spectacular service s/he received from the firm in question. The friends at the dinner table then remember the firm they heard about when they need similar services.
The best type of a lead any company could ask for comes from the satisfied experience of a previous client via organic WOM. These types of client interactions still happen—they just manifest differently than before.
Today, if such a client mentions your firm over the dinner table, the friend or family member who hears about the firm is more likely to do a search online. That search will take place either on a search engine or on social media, thus underscoring the dire importance of managing online pages that allow potential clients to find and contact you.
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“I would highly recommend Operation Technology for any business that is looking for a website that is completely optimized for search rankings. Operation Technology are SEO and digital technologies experts and the team is responsive and an all around pleasure to work with.”
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