Zea Salon is a hair salon that also happens to have a beautiful craft cocktail bar. The North Halsted salon reconcepted when businesses shut down during the Covid-19 pandemic, acquiring a liquor license and building out a bar. Typical services provided by salons like Zea Salon may include haircuts, styling, coloring, extensions, as well as treatments like hair conditioning, keratin treatments, and more.
The salon website redesign project included an integrated SEO strategy aimed to revamp and enhance an existing website to improve its user experience, functionality, and search engine visibility. This comprehensive project involved multiple phases and tasks to achieve its goals:
- Assessment and Planning:
- Conducted a thorough analysis of the existing website to identify its strengths and weaknesses.
- Defined clear objectives and KPIs for the redesign, such as increased organic traffic, improved conversion rates, and enhanced user engagement.
- User-Centric Redesign:
- Redesigned the website’s user interface (UI) and user experience (UX) to create a more visually appealing, intuitive, and responsive design.
- Ensured the website was mobile-friendly and optimized for various devices.
- Content Optimization:
- Reviewed and updated existing content to make it more engaging, informative, and SEO-friendly.
- Added fresh, relevant content to attract and retain visitors.
- Technical SEO Improvements:
- Addressed technical issues, such as broken links, page load speed, and mobile-friendliness, to enhance website performance.
- Implemented proper header tags, meta descriptions, and schema markup for improved search engine indexing.
- Keyword Research and Optimization:
- Conducted thorough keyword research to identify target keywords and phrases that align with the website’s goals.
- Optimized content, meta tags, and headers with selected keywords to improve search engine rankings.
- Backlink Strategy:
- Developed a backlink strategy to build high-quality, relevant inbound links from reputable websites to boost domain authority.
- Local SEO (if applicable):
- Implemented local salon SEO strategies to improve the website’s visibility in local search results, including Google My Business optimization and local citation management.
- Monitoring and Reporting:
- Set up tools to continuously monitor website performance, track keyword rankings, and user engagement metrics.
- Prepared regular reports to measure the impact of the redesign and SEO efforts on website traffic and conversions.
This salon website redesign project with integrated SEO was aimed at not only improving the website’s aesthetics and functionality but also increasing its search engine visibility.