Drews Restaurant

Web Design Project for Local Restaurant and Bar in Lakeview, IL.

Project  Overview

Organization: Drews Restaurant

Business Type: Restaurant and Bar

Location: Lakeview, IL


Objective: Website Redesign

Scope: WordPress design and development, Mobile responsive website, Graphic design

Drews on Halsted restaurant website design
restaurant website design
Drews on Halsted website design

Client Profile

Drews on Halsted is a restaurant in Lakeview, IL featuring American bistro fare with global accents plus a full bar & patio.

Our Work

The restaurant website redesign project included the use of WordPress open source platform to enhance an existing website with an outdated user experience, functionality, and limited search engine visibility. This website redesign project involved:

  1. Assessment and Planning:
    • Conducted analysis of the existing website to identify its strengths and weaknesses.
    • Defined clear objectives to increase user experience layout and menu design for increased organic traffic and ease of online ordering for take-out and delivery service.
  2. User-Centric Redesign:
    • Redesigned the website’s user interface (UI) and user experience (UX) to create a more visually appealing, intuitive, and responsive design.
    • Ensured the website was mobile-responsive for various devices.
  3. Content Optimization:
    • Reviewed and updated existing content to make it more engaging, informative, and SEO-friendly.
    • Added new content to attract and retain visitors including open mic night and cabaret nights.
  4. Technical SEO Improvements:
    • Addressed technical issues, such as broken links, page load speed, and mobile-friendliness, to enhance website performance.
    • Implemented proper header tags, meta descriptions, and schema markup for improved search engine indexing.
  5. Keyword Research and Optimization:
    • Conducted thorough keyword research to identify target keywords (‘cabaret night near me’ best restaurant Lakeview’) and phrases that align with the website’s goals.
    • Optimized content, meta tags, and headers with selected keywords to improve search engine rankings.
  6. Local SEO:
  7. Monitoring and Reporting:
    • Set up tools to continuously monitor website performance, track keyword rankings, and user engagement metrics.
    • Prepared regular reports to measure the impact of the redesign and SEO efforts on website traffic and conversions.
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We Enhance Our Clients’ Bottom Line by Optimizing Their Growth Potential.

Want your restaurant business to rank higher within search engines? Or maybe your business is looking for a website redesign? The bottom line is to get more website traffic, qualified leads and business from your website.

We boost our clients to get more sales

Let’s Make Things Happen

Say hello! We love talking all things digital marketing and development.

“I would highly recommend Operation Technology for any business that is looking for a website that is completely optimized for search rankings. Operation Technology are SEO and digital technologies experts and the team is responsive and an all around pleasure to work with.”

Nick M.

Digital Marketing Executive