Project Overview
Organization: Drews Restaurant
Business Type: Restaurant and Bar
Location: Lakeview, IL
Website: drewsonhalsted.com
Objective: Website Redesign
Scope: WordPress design and development, Mobile responsive website, Graphic design
Client Profile
Drews on Halsted is a restaurant in Lakeview, IL featuring American bistro fare with global accents plus a full bar & patio.
Our Work
The restaurant website redesign project included the use of WordPress open source platform to enhance an existing website with an outdated user experience, functionality, and limited search engine visibility. This website redesign project involved:
- Assessment and Planning:
- Conducted analysis of the existing website to identify its strengths and weaknesses.
- Defined clear objectives to increase user experience layout and menu design for increased organic traffic and ease of online ordering for take-out and delivery service.
- User-Centric Redesign:
- Redesigned the website’s user interface (UI) and user experience (UX) to create a more visually appealing, intuitive, and responsive design.
- Ensured the website was mobile-responsive for various devices.
- Content Optimization:
- Reviewed and updated existing content to make it more engaging, informative, and SEO-friendly.
- Added new content to attract and retain visitors including open mic night and cabaret nights.
- Technical SEO Improvements:
- Addressed technical issues, such as broken links, page load speed, and mobile-friendliness, to enhance website performance.
- Implemented proper header tags, meta descriptions, and schema markup for improved search engine indexing.
- Keyword Research and Optimization:
- Conducted thorough keyword research to identify target keywords (‘cabaret night near me’ best restaurant Lakeview’) and phrases that align with the website’s goals.
- Optimized content, meta tags, and headers with selected keywords to improve search engine rankings.
- Local SEO:
- Implemented local restaurant SEO strategies (Google My Business Profile SEO) to improve the website’s visibility in local search results.
- Monitoring and Reporting:
- Set up tools to continuously monitor website performance, track keyword rankings, and user engagement metrics.
- Prepared regular reports to measure the impact of the redesign and SEO efforts on website traffic and conversions.
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