Project Overview
Organization: Del Real Tax
Business Type: Accounting and Tax Services
Location: Lyons, IL
Website: delrealtax.com
Objective: Website Design
Scope: WordPress design and development, Mobile responsive website, Logo design and Branding
Client Profile
Del Real Tax is a Chicago accounting business offering tax and accounting services to the La Grange, Oak Park, Oak Lawn and Cicero areas.
Our Work
The accountant website design project included a new logo and implementation of search engine optimization into each web page. The project enhanced an outdated website to improve user experience, functionality, and search engine visibility. This comprehensive project involved multiple phases and tasks to achieve its goals:
- Assessment and Planning:
- Conducted a thorough analysis of the existing website to identify its strengths and weaknesses.
- UX/UI:
- Redesigned the website’s user interface (UI) and user experience (UX) to create a more visually appealing, intuitive, and responsive design.
- Ensured the website was mobile-responsive and optimized for various devices including tablets and smart phones.
- Content Optimization:
- Reviewed and updated existing content to include important business keywords.
- Added fresh, relevant content to blog in order to attract new visitors and promote news releases including business awards.
- Technical SEO Improvements:
- Addressed technical issues, such as broken links, page load speed, and mobile-friendliness, to enhance website performance.
- Implemented proper header tags, meta descriptions to improve search engine indexing of important service pages.
- Keyword Research and Optimization:
- Conducted thorough keyword research to identify target keywords and phrases that align with the website’s goals.
- Optimized content, meta tags, and headers with selected keywords to improve search engine rankings.
- Backlink Strategy:
- For SEO campaign, our team developed a backlink strategy to build high-quality, relevant inbound links from reputable websites to boost domain authority.
- Local SEO (if applicable):
- Implemented local SEO strategies to improve the website’s visibility in local search results, including Google My Business optimization and local citation management.
- Monitoring and Reporting:
- Set up SEO and analytics tools to continuously monitor website performance, track keyword rankings, and user engagement metrics.
- Prepared regular reports to measure the impact of the redesign and SEO efforts on website traffic and conversions.
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We Enhance Our Clients’ Bottom Line by Optimizing Their Growth Potential.
Do you want your salon or hair stylist business to rank higher within search engines? Or maybe your business is looking to get more website visitors to pick up the phone, fill out a contact form or hit the ‘buy now’ button. The bottom line is to get more website traffic, qualified leads and business from your website.
Let’s Make Things Happen
Say hello! We love talking all things digital marketing and development.
“I would highly recommend Operation Technology for any business that is looking for a website that is completely optimized for search rankings. Operation Technology are SEO and digital technologies experts and the team is responsive and an all around pleasure to work with.”
Digital Marketing Executive