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Using the Right Social Media for Your Business

Social Media|

Using the Right Social Media for Your Business In the business environment, the growing sentiment is "this social media thing isn't going away, we ought to utilize it for our own benefit." Concerning small businesses, there are two likely scenarios. First, most employees are wearing more than one hat. Second, while the person designated to [...]

How to Build the Perfect LinkedIn Ad Campaign

Social Media|

How to Build the Perfect LinkedIn Ad Campaign LinkedIn has proven to be a good source of leads for many companies. So good, in fact, its paid advertising program has helped grow the company’s revenue in 2011 at a faster rate than Apple, Facebook, Amazon, Google and Microsoft. Why are marketers flocking to LinkedIn paid [...]

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