A wireframe is a low-fidelity, sketch-like prototype of a website or app interface. They are created for the purpose of planning a product’s layout and structure, and they focus on functionality, behavior, and content rather than on visuals. This makes them different from mockups, which are high-fidelity prototypes that look and feel like the final product. In this guide, we’ll give you an overview of wireframes: what they are, why they’re used, and how to create them.

Wireframes can be created using pen and paper or with software like Adobe Photoshop, Sketch, or Balsamiq Mockups. They are often grayscale so that designers can focus on functionality without getting distracted by color choices.

website wireframe

Why Use Wireframes?

Wireframes help designers communicate their ideas to stakeholders—such as project managers, developers, or other members of the design team—in a clear and efficient way. Because they omit visual details, everyone can agree on the functionality of the product without getting bogged down in debates about aesthetics.

In addition, wireframes allow designers to experiment with different layout and navigation options without having to put in the time and effort to create high-fidelity prototypes. This makes it easier to iterate on ideas and make changes early in the design process when it’s still relatively easy to do so.

wireframe sketch

Why is Wireframing Is Important In Web Design Process? Here are 7 Reasons:

  1. Wireframes allow you to get a general sense of what your website will look like and how it will function before investing time and resources into developing the actual site.
  2. A wireframe helps you to organize and structure your content in a way that is user-friendly and easy to navigate.
  3. It can make it easier to spot potential problems or areas of improvement before moving on to the next stage of development.
  4. It allows you to communicate your vision for the website to others involved in the project.
  5. Fifth, it can help to ensure that all team members are on the same page regarding the website’s purpose and goals.
  6. Wireframing can save you time and money in the long run by helping you to avoid making costly mistakes further down the road.
  7. Finally, a wireframe provides you with a solid foundation upon which to build your finished website.

wireframe prototype

How to Create Wireframes

The process of creating wireframes generally follows these steps:

  1. Define the purpose of the wireframe and what you want it to achieve
  2. Decide on the content that will go into the wireframe—this can be dummy text or real content depending on what you’re trying to achieve
  3. Decide on the layout—will it be one column? Two columns? Something else entirely?
  4. Place elements onto the layout—these can be rectangles representing images or text boxes for copy
  5. Connect elements together with lines indicating relationships or proximity
  6. Repeat steps 3–5 until you have a complete wireframe
  7. Add annotations explaining your thought process behind certain decisions


Wireframing is a vital part of the web design process for many reasons. Now that you know what wireframes are and why you should use them, you’re ready to start creating your own! Remember to keep your audience in mind throughout the process—wireframes are meant to be helpful communication tools so make sure that your designs are clear and easy to understand. And don’t forget to have fun with it—the best way to learn is by doing!

About the Author: Bill Dolan

Bill is an award winning designer with more than 25 years in graphic and professional Wordpress website design. He has experience in almost every area of creating art from his early days as a keyline paste-up artist to POS design to GRAMMY nominated album art.