Having an online presence is one of the most important aspects of running a business in this day and age. Without one, customers can’t easily find you, and they’ll be far less likely to trust you. Instead, your rankings on a search engine results page speak for themself—the higher you rank, the more business you’ll receive. So, with all the competition out there, small business owners can’t afford to forego a good website. Still, your professional website needs to rank well and follow best practices to make a difference. To help you better understand what you need to do, here are some tips on cost-effective strategies for creating effective web design.

The Importance of Creating Small Business Websites

Small businesses have unique needs that many big conglomerates don’t need to worry about. Well-known organizations aren’t fighting for brand recognition or going head-to-head with local competition. Small businesses, on the other hand, need a well-designed website that helps them gain authority in the market and focus on growth while maximizing their ROI.

When you create a website for your small business, you essentially create an extension of your company. This means that you need to create something that will give potential customers a reason to want to work with you. In addition to including the services your business offers, you need a user-friendly website that’s aesthetically pleasing and incorporates SEO best practices. In doing so, you can grow in the rankings and get ahead of your competition.

There are many reasons why small businesses need a website and without one. However, without one, it will be extraordinarily difficult to grow your business and stand out from your competition.

Operation Technology

Stand Out with a Redesigned Website for Your Small Business

How to Create a Website for a Small Business

When you’re ready to take your small business online, it’s important to consider all aspects of website building. This will include choosing a domain name, finding a web hosting platform, and implementing graphic design best practices. Follow the steps below to launch your website and establish an online presence.

Step 1: Choose your domain name. This should be something similar to your business name that helps make it easy for your website visitors to remember you and find you in the future.

Step 2: Secure web hosting services. To make your website live, you’ll need web hosting. This gives you your own personal space online for visitors to find you.

Step 3: Choose your website design platform. Figure out which website builder you’re going to use. If it’s within the budget, consider working with a professional web designer.

Step 4: Choose your site design. For a DIY website, pick out a template or theme available on the platform. Many popular website designs come with a drag-and-drop tool to simplify the process.

Step 5: Build out your web pages. You can start small, but ensure you have a homepage, a products or services page, and a page for contact information. You can also include an about us page, testimonials/reviews, a blog, or any additional information your audience might find helpful.

Step 6: Add a payment processor. If you include an online store, you’ll need a payment processor. Several different options and plug-ins are ideal for small business owners.

Step 7: Publish your site. Once you have a fully functional website, it’s time to make it live. Launch your site and start sharing it with friends and family. The more people that visit your website, the better.

These steps can help you get started, but maintaining a website will continue to take some effort over the years. Keep checking best practices for small business websites and make updates as needed.

Small Business Website Design Tips

  • While creating a small business website, consider some of the following tips.

  • Include only essential information on each page—don’t overcrowd it

  • Be strategic about font and typography—align it with your brand

  • Choose a color scheme and stick with it

  • Focus on user experience to make your website effective

  • Make a responsive website that’s mobile-friendly

  • Don’t overcrowd pages—spread things out if you need to

  • Ensure it’s easy to navigate

  • Create compelling copy that can help convert customers

Web Design Solutions for All Your Business Goals

Luckily, several options make it easy to build a website. Whether you want to do it yourself or work with a professional, creating a website doesn’t have to be complicated. Some of the best options available—with the average cost of website design for small businesses—include the following.

Hire a Professional Web Design Company

One of the easiest ways to ensure great web design for small businesses is to work with a professional. They can handle the entire design of your website, from start to finish, and more. However, prices are variable depending on the size of your project and the experience of the designers. Professional website design services can cost anywhere between 3,000 to 100,000 dollars on average. Lower prices usually equate to more basic designs.

Outsource a Website Designer

Another option is finding a freelancer with the design skills necessary to help you create an effective website. This can be an affordable option, as freelancers can be hired for one part of the website design for a small business or the entire job. This means you’ll only pay for what you need. However, there are several risks in working with freelancers, including a lack of quality assurance, poor communication, and potential issues with deadlines. Check sites like Fiverr and Upwork to find qualified freelancers with a strong web design portfolio.

Use a Template from a Website Builder

The most affordable way to design a website is to do it yourself. While it might seem impossible, if you’re tech-savvy and you use a website builder, it can be pretty straightforward. However, even though this is a good way to get your site up quickly and easily, your website should still look professional, function well, and have responsive design features. Some templates even allow you to create a website for free, but that might mean you have design elements that are very similar to other businesses.

Hire an In-House Web Designer

Finally, you can also hire an in-house web designer. However, many small businesses don’t need this and find that it’s an unnecessary cost. On average, web designers in the US are paid over 56,000 dollars per year, including benefits. So, unless you plan on scaling tremendously and changing the way your website is designed regularly, this isn’t the best option.

Available Website Builders for Small Businesses

Several free website builders can be used, but some require a small fee for specific design elements. The easiest option is a drag-and-drop template that allows you to integrate various elements to create your own professional-looking website. To get you started, here are some of the best website builders for small business owners to try.

Squarespace

Small Business Web Design Squarespace

Shopify

Small Business Web Design Shopify

Weebly

Small Business Web Design Weebly

GoDaddy

Small Business Web Design GoDaddy

Web.com

Small Business Web Design web.com

Wix.com

small Business Design Wix

Webador

Small Business Web Design Webador

Pixpa

Small Business Web Design Pixpa

HubSpot

Small Business Web Design Hubspot

Canva

Small Business Web Design Canva

BigCommerce

Small Business Web Design Big Commerce

Duda

Small Business Web Design Duda

WordPress.com

Small Business Web Design WordPress

Making a website for your small business can take a lot of work. It’s definitely doable on your own, but if you’d rather leave it up to the professionals, contact Operation Technology today. Our team has experience working with a variety of platforms and can ensure you’ll have a unique web design for your small business.

About the Author: Bill Dolan

Bill is an award winning designer with more than 25 years in graphic and professional Wordpress website design. He has experience in almost every area of creating art from his early days as a keyline paste-up artist to POS design to GRAMMY nominated album art.