Keeping up to speed with the most recent website design patterns can imply the distinction between an acceptable site and one that makes visitors really want to drop everything they’re doing and provide you their concentrated attention. Even in a hyper-connected world, the latter is still possible. By concentrating on enhancing user experience, down to the tiniest information, you can significantly increase engagement and conversion rates.

In this article about ‘Top Trends in Web Design’, we make some predictions of the web design patterns we think will happen in the future and continue to dominate the online world. With the start of the new year, now’s an ideal time to think of ways to provide your company or individual website an extreme makeover, so let’s get going!

New expectations for visuals, colorful shapes and gradients.

Visual expectations in web design for small businesses for 2022 will revolve around the wow factor. Stock animations and photos will be changed with customized graphics, genuine photography, large typography, bold color, and appealing videos. Among the most amazing visual elements will be cinemagraphs. Cinemagraphs are like living images. They supply action and interest, making them more engaging than standard photos and graphics, but utilize far less bandwidth than video. 2022 is also most likely to see more gradients presented, especially in hero sections of sites where designers have the most ability to bring in the attention of new visitors.

web design drawings icons

Flat style

The charming basics of flat style direct the focus to the material, decreasing the site’s bounce rate. Easy styles enable more attention to user-experience components such as interesting micro-interactions to guide the user and the incorporation of outstanding visuals. Call-to-action buttons have slight gradients to set them apart simply enough to state, “click me” without shouting.

Less stock images with more illustrations and photography will stimulate more creativity

Not just are illustrations less likely to be used by your competitors, they also stick out, use personalization and look far more contemporary. For 2022 web design trends, smaller sized, more peculiar illustrations for services will employ this pattern to provide their brand names more personalization, or to merely enhance their already concrete image.

Original photography implemented in web design will begin to overtake tired stock photography. Again, this simply makes your site stick out a bit more and look a whole lot less tacky. Utilizing initial photography not just makes your web design and organization look more authentic and credible, it also gives your company more personality. Not to mention with initial photography, you can decide precisely what sort of images you wish to develop and use.

Icon trends

Icons designs are advancing and tie in with website design. A carefully implemented hand-drawn icons can offer great contrast to tidy and consistent typography. It’s also becoming more abundant for use as call to action tips such as ‘Get in touch’. This is now more regular as designers and marketers want to increase conversions utilizing subtle contrasting. Using comparable WordPress themes and UI patterns has actually resulted in most of websites generally looking and working in noticeably comparable ways. Utilizing stock images and videos on top of that can just add more resemblance where almost whatever looks the same. Sticking out from the competition has become more vital than ever, which is why it’s safe to presume that brand names will work to authenticity in order to attract new consumers. This implies that we’ll begin to see a more varied and special way services produce and present their content.

Micro UX

The ecommerce experience should be satisfying, however how do you attain it? Amusing small elements you may speculate will be overlooked by the typical client actually boost the user experience and have the possible to increase click-through rates. The majority of micro shifts are unexpected, so the users are shocked by the animation. Terrific design on ecommerce websites construct a smooth experience for visitors, however incorporating micro UX results and transitions develops a remarkable impact.


Images are much more remarkable and time-saving than text boxes; this is just one reason why tiled navigation is becoming increasingly famous among ecommerce websites. Rather than the traditional top navigation bar we’re habitual to taking a look at, ecommerce sites are implementing preview through tiles. Utilizing image tiles instead of lists diminishes the possibility of getting lost and gives users a sneak peek of what they’re visiting.

Boost in use of responsive website design

We could not complete our list without mentioning responsive web design. We know that this was one of our previous predictions, however, we think in 2022 responsive design is going to be even bigger. After all there are still a massive amount of websites out there that are still only mobile-friendly or worse, completely static. Although the responsive design has been around for some time now, experts forecast that both small and huge brands will concentrate on making their online existence responsive. This is due to two main factors, one of them being the cost-efficiency of constructing a single website capable of effectively delivering material to matter exactly what device is being used to view said content. The second reason relates to Google’s upgrade to their ranking algorithm, which now raises the ranking of sites that enhance their material for mobile phones, i.e. have a responsive style.

responsive design trend

Services adopting the mobile-first style

As the name suggests, mobile-first technique describes a process of creating the website for mobile devices initially and then concentrating on the larger screened devices. Like the responsive design, this isn’t really anything brand-new, however, mobile phones have ended up being the primary tools utilized for browsing the internet. With small screen real-estate comes the need of restructuring the material and eliminating all the info which might otherwise be displayed on a bigger screen, but is considered unnecessary on mobile. This requires the significant brand names and services to reassess what the core material is and how will they convey their message to the typical user.

Move away from full Parallax

Parallax sites have increased over the last few years, however, we are predicting that this trend will decrease in popularity due to the side effects it has on a website’s SEO. Due to the long pages in parallax sites, the URL’s are not separately generated for the inner pages, resulting in them not being crawled by search engines. The idea of parallax visually is great, so it may be implemented within certain areas of a website but less over entire site.

UI patterns

The advent of responsive and mobile-first style has actually shaped the way today’s sites look and run. Pre-designed WordPress themes have actually become the norm, as a growing number of sites use them, which has sadly led to most of them have the exact same feel and look. That said, the constant use of UI and UX patterns has actually led to a more unified and consistent user experience throughout all platforms. Keeping users delighted by utilizing similar product design frameworks will most definitely end up being the stepping stone for all future website design practices.

ux design trend

Cards and grid UIs

One of the greatest trends in website design that has arisen from the material design standards is making use of card-based UIs. Tech giants such as Google, Facebook, Twitter as well as Pinterest have popularized making use of cards, as they enable the material to be broken down into smaller, quickly absorbed pieces which are much easier to navigate through for the users. The cards play really well into responsive design and work well on both mobile, tablet and desktop. With the attention period of the typical user becoming much shorter and shorter, having big amounts of content arranged in workable and searchable in the way of grids and cards will end up being a go-to practice for both big and small businesses.


The landscape of web design is continually evolving. Something that looked fresh and modern a day ago can appear dated seemingly overnight, and design trends once dismissed as passé can unexpectedly cycle back in vogue. We hope you get inspired to tackle your website design projects this year with style.

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About the Author: Brad Fogel

Bradley Fogel is a professional web designer and SEO consultant. Bradley has been working in the digital marketing field for over 20 years and is the CEO of Operation Technology, a digital marketing agency based in Chicago, IL. Starting his own company was something he had always wanted to do. It has been very rewarding to him seeing the team at Operation Technology helping small local businesses to large national clients with their digital marketing needs. His passion is developing strong online strategies for clients while making new connections within the industry. Brad’s background also includes a PMP certification from the Project Management Institute. Learn more about Brad Fogel.