There’s little value in having an excellent theme and great visual images if you aren’t able to optimize your website for search engines. Preparing high-impact visual websites is great for your customers, but only if they actually get to see it. If you want your website to reach the masses, use these top recommended SEO tips wisely to optimize your WordPress website for greater business success.

1. Never Underestimate The Value Of High-Quality Content

Empowering your WordPress website with high-quality content is perhaps the best way to optimize it. You can only achieve good optimization if you combine it with unique and original content throughout. Your website text should contain relevant keywords that connect to the overall theme of the website, content and areas you want to optimize for. Remember that your content needs to resonate with readers, so don’t get too technical with your explanations. Use keywords wisely and define the audience you are writing for before arming your website with great reader-friendly content. Never forget to highlight educational content using headings and subtitle tags.

2. Pay Close Attention To WordPress Sitemaps

Most websites built through WordPress don’t enable every sitemap you desire to optimize them. Your website should ideally include video sitemaps, XML sitemaps, image sitemaps and Google news sitemaps. A myriad of plugin options are available, so you shouldn’t have any trouble to optimize WordPress. You will also want to create an HTML sitemap because most search engines crawl through web content on the basis of hyperlinks. Creating internal links enables search engines to find related pages more easily. External links are also ideal when you’re looking to build relationships with people associated with your industry. Creating these WordPress sitemaps will ensure better optimization for your website.

WordPress sitemaps

3. Incorporate Sidebar Widgets

Don’t underestimate the value that sidebar widgets can bring to your WordPress website. This is one of the most vital areas when it comes to monetizing your website. Social media widgets are extremely valuable in today’s growing social media landscape. Google maps widgets help to direct people to your business, or at the very least, help them realize that you are running a legitimate business. Image widgets help you to add graphic elements to your website to build WordPress SEO.

WordPress widgets

4. Increase Your Site Speed And Mobile Friendliness

Your WordPress site needs to be as quick as possible or you can expect users to migrate to competitors. Avoid flash and content that will slow down the way your website is accessed because readers are now looking for seamless experiences. Similarly, interoperability of devices is key because users are not only accessing your website from PCs, but from laptops, mobiles and tablets. Mobiles are quickly becoming the top way Internet is accessed, so make sure your WordPress website has a mobile friendly version for greater optimization.

You can also try a caching plugin to increase the speed of any WordPress site. Caching plugins do two useful things. First, they make your website faster. Second, they reduce the load on your web server. Most caching plugins cache static and dynamic content to decrease the page loading times. The reason behind decreasing web page load times is to improve user experience. Search engines also give fast sites more edge in SERPs. So, if you make your website faster, naturally it’ll be good from an SEO perspective. Of note, one plugin we recommend is W3 Total Cache.

5. Make Sure That All Your Web Pages Are Updated For Optimization

With the advent of the Google Panda Update, overall site quality has become crucial for WordPress websites, so you will do well to ensure that all your web pages are properly updated for greater optimization. Make sure that all your pages are built with unique purposes in mind to enable your website to rank better in search engines. Avoid redundant content and off-theme pages because you will end up doing more harm than good for your website.

Optimizing your WordPress website isn’t as difficult as you think, provided you follow the right techniques to ensure that your rank high on search engines. Follow these great tips and make sure you always choose a good hosting provider to prevent your website from frequently crashing because your business simply cannot afford it.


Take some time to re-evaluate your WordPress website after you have implemented a few of these tips. Check if organic rankings and web traffic to landing pages are better for your site during the next few weeks to months. Use our free SEO audit tool for guidance on any technical SEO issues. Ideally, you should see a significant rise in the organic traffic level of your site over time.

If you’re having difficulties understanding SEO terminology or implementing any of the above points, you can drop a comment below or contact us to learn more about our affordable SEO consulting services. After all, if you’re not optimizing your WordPress blog to its full potential, you’re leaving some valuable organic traffic (and money) on the table.

What other optimization tips do you recommend to WordPress users?

Like these tips on how to optimize your WordPress site? Be sure to comment below or share us on social media.

About the Author: Brad Fogel

Bradley Fogel is a professional web designer and SEO consultant. Bradley has been working in the digital marketing field for over 20 years and is the CEO of Operation Technology, a digital marketing agency based in Chicago, IL. Starting his own company was something he had always wanted to do. It has been very rewarding to him seeing the team at Operation Technology helping small local businesses to large national clients with their digital marketing needs. His passion is developing strong online strategies for clients while making new connections within the industry. Brad’s background also includes a PMP certification from the Project Management Institute. Learn more about Brad Fogel.