Running a nonprofit organization can be complicated and requires a lot of dedication. You have to raise awareness about your cause and convince people to make donations or take action in their community.

Without the right call to action, it can be difficult to build a donor base and truly make a difference.

Without a website, this becomes almost impossible.

But why?

Even with a rampant social media presence, a website is what creates authority and legitimacy. In fact, a nonprofit’s website is one of the most effective ways to help strengthen your digital presence. The best nonprofit websites are a powerful gateway to connect with supporters, grow initiatives, and drive positive change.

However, these websites aren’t just homepages with a giant button asking people to donate. They involve web design best practices that focus on building brand recognition and maximizing user experience.

Operation Technology

Stand Out with a Custom Nonprofit Website Design

So, how can you improve user experience?

The first piece of user experience is creating a good logo and establishing your brand identity. This should be a reflection of your organization’s mission statement and how you want to be perceived.

Color psychology should play a big role in how your website is designed, as using the wrong ones can actually push donors away. You’ll want to choose an eye-catching color combination that resonates with your brand and gives website visitors a lasting impression.

You should also be strategic about the typography and font, which can help you create a more defined brand image. Whichever option you choose, stick with it to help keep the look and feel of your site consistent.

The next step is choosing professional pictures that make it easy for visitors to get a feel for your nonprofit. Try to use photos that reflect what your nonprofit has to offer. You may also want to work with a professional to take pictures that can help persuade supporters to get involved.

Finally:

Use engaging design elements paired with high-quality copy and educational resources to help get traffic to your website and build a supporter base. Your website navigation should be intuitive and easy to follow. You should have balanced pages throughout the site without too much clutter. And you’ll want to highlight your campaign strategy so there’s no confusion about what cause you support.

13 of the Best Nonprofit Websites to Get Inspiration From

A website can help you persuade visitors to get involved and get inspired. To help you find the inspiration you need to create one of the top nonprofit websites, it’s important to see what other organizations are doing. Jumpstart your nonprofit marketing strategy by checking out some nonprofit website examples that have mastered web design.

1. The END Fund

Nonprofit Web Design The End Fund

2. World Wildlife Fund

Nonprofit Web Design WWF

3. Girls Who Code

Nonprofit Web Design Girls Who Code

4. Golden Gate National Parks Conservancy

Nonprofit Web Design Golden-Gate-National-Parks-Conservancy

5. The Humane League

Nonprofit Web Design Humane League

6. Habitat for Humanity

Nonprofit Web Design Habitat for Humanity

7. The Conservation Fund

Nonprofit Web Design The Conservation Fund

8. Equal Opportunity

Nonprofit Web Design Equal Opportunity

9. Boys & Girls Clubs of America

Nonprofit Web Design Boys & Girls of America

10. Feeding America

Nonprofit Web Design Feeding America

11. Girl Scouts of the US

Nonprofit Web Design Girl Scouts

12. ASPCA

Nonprofit Web Design ASPCA

13. Doctors Without Borders

Nonprofit Web Design Doctors without Borders

Creating a Website for Your Nonprofit Organization

How to create your first nonprofit organization’s website

When you’re ready to make your website, you’ll need to use a platform like WordPress, HubSpot, Squarespace, Wix, or Duda. The platform you’ll use will depend mostly on the proficiency and experience of your web design and development team, so do some research before committing to one or the other. Each offers unique advantages and will guide you through website construction, from purchasing a domain name to setting up your site and adding graphic design elements. This makes integrating nonprofit website best practices easier than ever.

Here are the steps you should follow to ensure your website is fully functional and ready for site visitors:

Register an account with your preferred website platform.

Acquire and configure your domain name (URL).

Design your website and add content, including menus, images, and compelling copy.

Set up your website email accounts.

Promote your website.

How much does a nonprofit web design cost on average?

You can easily create a basic, well-designed nonprofit website on a simple CMS platform like WordPress, website builder like Shopify or Squarespace. Typically, these start at $23 per month for a business plan, with additional charges for incorporating certain features. Many platforms also provide free or low-cost nonprofit website templates. The advantage is that sites like Squarespace are user-friendly and don’t require an extensive design or development background, which makes it easy to create nonprofit sites.

If you want to use a more comprehensive platform that offers more features like HubSpot, plans start a bit higher—usually around $270 per month. These are better for more experienced web designers and marketers who want additional functionality.

Alternatively, if you’d rather leave the website building up to the professionals, it’s a good idea to get help from an affordable website designer. While it’s an investment, professional help can increase the likelihood that you grow a successful nonprofit and persuade your visitors to take action. To learn more about pricing and plans, get a free estimate today.

About the Author: Brad Fogel

Bradley Fogel is a professional web designer and SEO consultant. Bradley has been working in the digital marketing field for over 20 years and is the CEO of Operation Technology, a digital marketing agency based in Chicago, IL. Starting his own company was something he had always wanted to do. It has been very rewarding to him seeing the team at Operation Technology helping small local businesses to large national clients with their digital marketing needs. His passion is developing strong online strategies for clients while making new connections within the industry. Brad’s background also includes a PMP certification from the Project Management Institute. Learn more about Brad Fogel.