The internet has had major effects on customer behavior and how people think during the buying process. With easier online access to details about nearby HVAC companies, local customers are more inclined to gather information before hiring any business.
The thing is:
Purchase decisions are no longer made based on price and proximity only. Instead, customers today have the option to find out more about HVAC brands around them and only hire the ones promising the best quality.
What that means for your HVAC business is straightforward:
HVAC marketing should be a focus on growing your business and developing a powerful brand image while also improving your brand across various platforms is a must. It’s the best way to attract highly-targeted leads and convert them into loyal HVAC customers.
In today’s guide:
You’ll discover the best HVAC digital marketing strategies to attract new clients and skyrocket your business. You’ll also learn why each of these marketing techniques works and how they can help your business transform.
Let’s get started.
9 Digital Marketing Techniques to Skyrocket Your HVAC Business
1- Professional Business Website
Your website is often the first thing potential customers interact with when they come across your products and services. Therefore, you need to make sure it’s representing your brand in the best possible way.
Your website needs to work well with mobile devices of all sizes. In the first quarter of 2021, mobile traffic accounted for 54.8% of global web traffic.
The faster your website loads, the longer visitors are going to stay and browse your web pages. That in itself is a positive sign for higher rankings in Google search results and to drive even more visitors to your site.
Not to forget:
Elegant web design and professional branding are crucial elements to establishing trust and loyalty. So make sure to choose a theme and design that are well fit to position your brand as an industry leader.
2- Search Engine Optimization
Search engine optimization (SEO) is the go-to-market strategy for top brands all over the world. It’s a cost effective and efficient marketing channel that works 24/7 that you can leverage to get more business for your HVAC business.
So, how can SEO help you and your HVAC business website?
- Produce high-quality content to attract the right visitors
- Optimize your web content for relevance and maximum readability
- Improve user experience through quick loading pages, mobile-friendliness, and elegant design
- Build quality inbound links consistently to boost your SERP authority and keyword rankings while also helping with direct traffic
- Implement an organized internal linking strategy for faster crawling and indexing
Here’s something important to keep in mind:
Consistency and long-term commitment are the two secrets of SEO.
When you get started, it might seem like SEO will take forever to work — especially in the first few months. But as soon as Google notices your efforts and starts sending you traffic, the results are going to be worth your while.
3- Local SEO
While global SEO allows bigger brands to dominate in larger markets and take all the traffic, local SEO focuses on the local geography of your business. It grants local businesses a chance to escape the national challenges of SEO competition by targeting their local presence and focusing on nearby prospects.
The first thing you need to do to win with local SEO is to claim your Google My Business (GMB) profile. You can do that by registering on the platform then confirming ownership of your business.
You have to optimize your online Google My Business presence to stand out in your area and attract local HVAC clients.
For example, you must:
- Get more positive reviews from your satisfied HVAC customers
- Create local content for nearby audiences to increase relevance
- Focus on local keywords in your web pages and content
- Use consistent NAP (name, address, phone number) information in your online business profiles
- Build high-authority inbound links from local businesses and organizations
4- Quality Content
The internet has made today’s customers a lot smarter and granted them wider options to choose from. Thus, no one is going to hire your company unless they’re certain of your job skills and expertise.
That’s why having a place to teach your audience what you know is a must.
Content creation is the best way for your business to stay out in front of your audience by sharing your expertise and knowledge. It gives your brand a voice and allows you to connect with HVAC prospects more effectively.
Google considers quality content one of the main ranking factors for SEO. That explains why industry-leading brands have a blog with loads of content published every month.
5- Social Media Presence
On average, people are spending two-and a half hours every day using social platforms for different purposes.
What that means is:
If your brand isn’t active on social media, you’re missing out on many opportunities to boost sales and profits. Even worse, you’re leaving all the potential to your competitors to dominate your audience.
There are many social channels you can be present on — such as Facebook, Twitter, Instagram, LinkedIn, etc. Choosing the best ones to promote your business depends on your location, customer needs, and industry.
An HVAC company needs to have an active account on Facebook to publish regular updates on its’ completed projects. Such a platform enables the business owner to share informative texts, pictures, videos, and direct links with their highly targeted followers.
Social media is one of the best ways for HVAC marketers to stand out online and establish a solid presence.
6- Paid Advertisement
Paid advertising (also known as Pay-Per-Click) is a way for business owners to promote their brands by paying for display ads.
It’s an effective technique to accelerate growth and convert more customers quickly. With the help of a professional, you can expect to see positive results in less than a week of running these ads.
Investing in paid ads starts with finding a good network to run your ads and drive traffic to your site. The most popular ones are Facebook Ads, Google Ads, Instagram Ads, and LinkedIn Ads.
Now, here’s the thing:
It takes some expertise to run successful ad campaigns that can transform your brand. But with some persistence, you’ll create winner advertisements that’ll drive your costs down and maximize conversions.
7- Local Business Directories
A local business directory is a platform that lists businesses within a niche or industry into different categories. Each company is displayed with all the necessary details about it — including description, location, contact information, work hours, pictures, and website.
Getting your company listed on local business directories should be a no-brainer in this day and age.
The number of location-based searches on Google continues to rise every year.
This means that you can attract more HVAC customers to your brand through these directories. Also, getting listed on business directories is crucial for local SEO as that helps Google learn more about your business.
This method is an easy way to build credible backlinks that can help you dominate the SERPs. It’s also a legit way to increase your brand’s visibility in the industry and maintain credibility.
8- Email Marketing
The number of email users is projected to exceed 4.6 billion in 2025. If that should tell you one thing, it’s this:
Email marketing is the future for HVAC businesses.
Online consumers today are bombarded with dozens of offers and thousands of ads every day. Which makes it hard for them to make a final decision and even harder for brands to connect with them.
Email marketing gives you the option to stay in contact with such HVAC prospects and nurture them further. It’s the best possible way to connect with interested HVAC clients personally and build strong relationships with them.
9- Live Chat
Looking for an immediate way to improve your site’s marketing performance?
Live chat is one of the fastest-growing digital marketing trends in the last few years. That comes as no surprise because this technology has proven to be an excellent marketing tool for HVAC companies.
Check this out:
- 55% of companies using chatbots generate more high-quality leads
- Chatbots can help businesses save more than 30% in customer service costs
Live support shows your customer’s that you care about them and value their time. Which makes it an effective way to engage prospective clients and keep them longer on your HVAC website.
Chatbots are also a cost-effective approach to improving your customer service and providing helpful solutions quickly.
Ready to skyrocket your HVAC business with online marketing?
Operation Technology is a team of digital marketing experts and HVAC SEO professionals ready to help you boost your brand. Check out our HVAC marketing services to learn more about how we can help your home service business.
If you have any questions, don’t hesitate to contact us now or give us a call at 773-789-8636. We’ll be happy to provide detailed answers and discuss your project needs.