Tips on How to Optimize Your Website for Higher Traffic and Keyword Rankings

Appealing to modern consumers is no easy task. Most consumers use the power of the Internet when trying to do some research on a business before using them. This is why having an online presence for your brand is so important.

Optimize Website

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Studies show businesses with a website increase profitability by nearly 25 percent. The key to having success with a business website is finding ways to optimize it over time. Failing to keep up with modern technology and online trends can lead to your website becoming unappealing and outdated.

Are you looking for ways to optimize your website? If so, check out the helpful tips below.

Focusing on Page Load Speeds is a Must

Most newcomers to the world of online marketing fail to realize the correlation between the speed of their website and the traffic and conversions they receive. According to the gurus at Google, nearly half of all mobile users will get frustrated and leave a website if it takes longer than 3 to 7 seconds to load. If you check your website and the load speeds are much slower, there is an underlying issue that needs to be addressed.

The longer you wait to find and fix the cause of the slow load speeds, the harder you will find it to get leads from your site. Doing things like minimizing HTTP requests and reducing the image file sizes on your website can be helpful. If you try a series of different solutions with zero success, take a look at your hosting provider.

If you are receiving inadequate bandwidth from your current hosting provider, it may be time to make a change. Working with our web hosting company is essential when trying to get fast hosting for an affordable price.

Take a Look at Technical SEO

When trying to uncover the cause of low traffic or unimpressive lead generation numbers, performing an SEO audit on your website is crucial. Some business owners hear the term “SEO audit” and immediately get intimidated. With all of the tools available to entrepreneurs online, performing this type of audit is no longer the daunting task it was in the past.

When performing this technical SEO audit, you should focus on factors like:

  • Finding and fixing broken links in your content.
  • Check Google Analytics to find out how to update underperforming content.
  • Assess whether there are robot.txt errors on the site.
  • Make sure your website officially qualifies as being mobile-friendly.
  • Use Google Search Console to submit an XML sitemap.

If you are unsure about how to perform these tasks, working with an SEO professional may be your best bet. The money paid to these professionals will be worth it considering the mistakes they can help you avoid.

The Power of Schema Markup

Search Engine

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Are you familiar with the term schema markup? Adding this markup to your website helps to create a rich snippet. In short, a rich snippet is an enhanced description of the content that will appear in search results. Top search engines like Yahoo, Google and Bing support using this microdata to predict user intent. Finding ways to improve the search experience for consumers can help you generate more traffic and leads over time.

If you are working with a WordPress website, there are tons of plugins designed to make schema markup much easier. Closely monitoring the rich snippets your site produces can help you discover when changes need to be made.

Work on Link Building

When developing a new piece of content for your website, providing consumers with a plethora of useful information should be one of your main goals. One of the best ways to provide more context in your blogs or articles is by linking to reputable news sources and website. You will also need to link to previous blogs on your website. The more links you have in your content, the easier you will find it to get attention from search engines like Google.

If you are looking for a way to create backlinks to your site, be sure to consider the power of guest blogging. Not only will guest blogging help you create backlinks, you can also promote yourself as a leader in your industry.

Professional Help May Be Needed

If you are unsure about where to start with the optimization of your website, then working with marketing professionals is a good idea. With their help, you can find and fix any problems that may be prohibiting you from dominating search engine results pages.

About the Author: Bill Dolan

Bill is an award winning designer with more than 25 years in graphic and professional Wordpress website design. He has experience in almost every area of creating art from his early days as a keyline paste-up artist to POS design to GRAMMY nominated album art.