SEO jobThere are a lot of different paths into the SEO field. In this blog post, we’ll explore a few of the most common ones. Whether you’re looking to make a career change or just getting started in your professional life, there’s an path into SEO that’s right for you.

In order to get a job in SEO, it’s important to have a solid understanding of how search engines work and what kinds of factors influence a website’s ranking. Additionally, it’s helpful to have some experience working with common SEO tools like Google Analytics and Ahrefs. Since SEO is such a rapidly changing field, it’s important to be able to adapt quickly and always be learning new things.

First things first.

What is SEO?

SEO stands for Search Engine Optimization. In its simplest form, it’s the process of making your website more visible to people who are searching for the products or services you offer. This can be done through optimizing your website content, building backlinks, and improving your site’s overall user experience.

Typical paths to get a job in SEO include:

Path 1 to Career in SEO: The Traditional Route

The traditional route into SEO is through a four-year college degree. While a degree is not strictly necessary, it will give you a firm foundation in the basic concepts of SEO and search engine marketing to gain access to an entry-level SEO. In addition, most employers will require at least a bachelor’s degree for entry-level jobs in SEO. If you’re going to take the traditional route, look for programs that offer courses in digital marketing or web development; both of these fields are closely related to SEO.

Path 2 to Become an SEO: The Bootcamp Route

If you’re looking to make a career change and don’t have the time or money to invest in a four-year degree program, there are a number of boot camps that offer intensive, immersive training in digital marketing and SEO. These programs can be pricey, but they’ll get you up to speed quickly in SEO strategies and basic SEO to prepare you for a job in SEO. Just be sure to do your research before enrolling; not all boot camps are created equal, and some may not be worth the investment. Many should be able to help you get an SEO interview.

Path 3: The Self-Study SEO Expert Route

If you’re just getting started in your professional life and are interested in digital marketing or SEO, you can always teach yourself the basics. There are plenty of resources available online to gain SEO knowledge, including blog posts, articles, ebooks, and courses. Start by familiarizing yourself with the basic concepts of SEO and digital marketing, then move on to more specific topics like keyword research and link building. The self-study route takes longer than the other two options, but it’s free (or at least very low-cost) and you can learn at your own pace.

Most employers will require at least a bachelor’s degree for entry-level jobs in SEO to start an SEO career.

Learn the Basic Foundation of SEO as Employers Will Ask About Your Knowledge of Search Engine Optimization

Prior to seeking SEO positions, it is crucial to grasp the basics of search engine optimization. SEO entails enhancing the visibility of websites including local SEO and web pages in search engine result pages (SERPs). A few pivotal principles to familiarize yourself with are:

Keyword Research

Keyword analysis is the procedure of recognizing the specific terms and phrases that individuals utilize to conduct online searches for goods or services. This is an essential element of SEO as it enables you to enhance your content for the purpose of reaching the appropriate target audience.

On-Page SEO

The process of on-page optimization focuses on improving the appeal of a web page to search engines by enhancing its content and layout. This entails optimizing elements such as titles, meta descriptions, headings, and images.

Off-Page SEO

Off-site optimization pertains to the techniques employed to enhance the discoverability of a web page beyond its own domain. This encompasses constructing quality (..over quantity!) inbound links, promoting through social media platforms such as Facebook and Twitter, and reaching out to influential individuals.

Technical SEO

Technical SEO encompasses enhancing the performance and visibility of a website by refining its technical components. This entails enhancing elements like website speed, indexability, page errors, and safeguarding the website’s security.

Analytics and Reporting

The process of analytics and reporting involves the measurement and analysis of website traffic and performance through the utilization of tools such as Google Analytics and Search Console. This aids in the monitoring of progress and the identification of areas that can be enhanced for increased traffic.


There’s no one right way to get into SEO. The important thing is that you take the time to learn SEO basics and develop the SEO skills and work experience that are necessary for success in the SEO field. With so many resources available online, there’s no excuse not to at least try to learn on your own. And if you’re looking for a more structured approach, there are plenty of colleges and boot camps that offer training in digital marketing and SEO. Whichever route you choose, make sure you put in the work and never stop learning; the ever-changing world of SEO means that there’s always something new to learn and maybe even become an SEO consultant down the road!

About the Author: Brad Fogel

Bradley Fogel is a professional web designer and SEO consultant. Bradley has been working in the digital marketing field for over 20 years and is the CEO of Operation Technology, a digital marketing agency based in Chicago, IL. Starting his own company was something he had always wanted to do. It has been very rewarding to him seeing the team at Operation Technology helping small local businesses to large national clients with their digital marketing needs. His passion is developing strong online strategies for clients while making new connections within the industry. Brad’s background also includes a PMP certification from the Project Management Institute. Learn more about Brad Fogel.