Trying to figure out what to say about your business can be a difficult endeavor. Even great copywriters struggle at times. Plus, regardless of whether you enjoy writing or seem to draw a blank every time you start at a Word doc, small business owners have a lot on their plates. Finding the time to sit down and wear the hat of a small business copywriter may not be at the top of your priority list. However, it can make or break your site. Effective website copy is an integral part of your overall marketing efforts. It can boost your search engine optimization (SEO), establish your company as a subject matter expert, and provide essential information about your products or services. To help you excel in small business copywriting, we’ve put together some copywriting tips and strategies to implement.

copywriting strategies
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How Does Copywriting for Small Businesses Help with Growth?

Copywriting is a powerful yet underutilized marketing strategy that can help you get found online, build trust with your audience, and increase your profits. It can help prospective customers better understand your brand, which makes them more likely to convert. This, in turn, results in more business, a better reputation, and long-term growth. Although it can seem like an afterthought compared to your day-to-day duties, you can’t afford to miss out on an effective content strategy.

6 Tips for Effective Small Business Content Marketing and Copywriting

But what does all of this mean? How can you write copy that paints your company in the right light or emphasizes your commitment to your customers? Regardless of your industry, here are a few tips that small businesses can use to attract customers and demonstrate your ability to solve their pain points.

1. Create Strong Brand Messaging

Copywriting is a powerful tool that can help create consistency across your branding, but you need to define your message before getting started. If people find your website and start reading things only to feel like they’re being whiplashed from one sentence to the next, what’s the point? Your goal is to get people to resonate with your brand and into the sales funnel from prospect to buyer. To do that, you need a strong message.

Ideally, someone visiting your website should be able to clearly see what makes your business special right from the start. Don’t make your visitors guess what you do—they’re not going to play that game.

Defining your messaging can also help you better understand how to structure your site. It will guide you on what headlines to use, the types of service pages to include, and where to position your CTAs.

Maybe you want your audience to sign up for an email list, or maybe your call to action is to schedule a consultation. Determining your brand messaging before creating copy will help you stay consistent and increase the chance of conversion.

2. Identify Your Target Clients and Customers

Everyone online is looking for something to help them solve a problem or issue—what does your target audience need? Chances are that your small business specializes in a niche industry and has something unique to offer, so make it abundantly clear to anyone who lands on your site.

To do this effectively, take the time to identify pain points and use copywriting to appeal to customers emotionally. Compelling content and complementing visuals can help convey your company as the solution to their problems. Figure out what makes your business unique and share ideas with the world.

incorporate storytelling3. Incorporate Storytelling

People love a good brand story, so approaching copywriting with that sense of creativity is a great idea. Creative copywriting can act as a hook that allows you to reel in your readers and get them to convert. It lets you appeal to your reader’s emotions and increases your chances of getting them to stick around long enough to develop an attachment to your company.

4. Be Intentional

At the same time, don’t overdo it. Your website copy is meant to provide readers with key information, not a novel’s worth of words. Adopting the “less is more” attitude can help you streamline your copy, tell your story, and make every word impactful on your readers. So, be intentional with your words, and don’t simply write for the sake of writing.

5. Strengthen Your Value Proposition as a Local Business

As an entrepreneur trying to run a successful small business, it can feel like you’re in a constant battle with Fortune 500 companies or drop-shipping giants. However, more and more people are admitting how important it is to shop locally.

Use that to your advantage.

Don’t be afraid to talk about how you’re a local business. Doing so is a great way to help your audience differentiate you from the corporate conglomerates they’re trying to avoid.

6. Partner with a Website Copywriter for Small Businesses

Professional copywriters know how to tailor your copy to appeal to your target audience. They also understand how to incorporate keyword research, make necessary edits for grammar and structure, and essentially hit the nail on the head when it comes to branding. If the idea of copywriting for your small business sounds like a huge burden, hire a professional and outsource it. This way, you can dedicate all your time to running your company and working towards your goals.

Professional Copywriting Services for Small Businesses

Content creation is an art and a science that requires a little more time than crafting an email. If you’re looking for great copywriting that will help strengthen your brand’s recognition, increase on-site clicks, and help you relate to your readers, Operation Technology has you covered. With the addition of optimized content writing, we can provide a complete digital marketing package that maximizes user experience while capitalizing on SEO best practices. Contact us today to learn more about our small business copywriting services and how they’ll increase your visibility and attract prospective customers today.

About the Author: Brad Fogel

Bradley Fogel is a professional web designer and SEO consultant. Bradley has been working in the digital marketing field for over 20 years and is the CEO of Operation Technology, a digital marketing agency based in Chicago, IL. Starting his own company was something he had always wanted to do. It has been very rewarding to him seeing the team at Operation Technology helping small local businesses to large national clients with their digital marketing needs. His passion is developing strong online strategies for clients while making new connections within the industry. Brad’s background also includes a PMP certification from the Project Management Institute. Learn more about Brad Fogel.