Whether you have a residential or commercial cleaning business, creating a website that stands apart is one of the best ways to attract and convert new potential clients. Even a simple website can help you build authority and increase your online visibility, as it allows you to showcase your company’s services better.
A well-designed cleaning business website can help you connect with new audiences and make it easy for them to find you online. When you include information about the company’s credentials, service areas, and cleaning process, it streamlines the process for new clients to book services or request a free estimate. Essentially, building a great website can result in a great ROI.
In truth:
Your site’s homepage is a great opportunity to demonstrate why you are the best cleaning company in the region. With the right design and content, you can showcase your achievements and display client testimonials. This, along with engaging design elements, is one of the best ways to help you create brand authority and foster trust in new audiences.
But the real question that many companies have is this:
Will a template from a website builder be enough to drive conversions and attract new clients?
Honestly, no.
Our team has been in the industry for years, and we’ve seen hundreds of companies fail because they lack certain web design elements or modern designs. While yes, the content matters, the look and feel of your site when people first arrive also weighs heavily on first impressions. Not only do you need unique cleaning content, but you also need to make sure the website is responsive and easy to navigate. Whether you’re creating a house cleaning website or one that targets Fortune 500 companies, we provide our clients with design ideas and technical features that can help create a better user experience to drive conversion and help you succeed.
So, where do you begin?
First and foremost, you need to establish your brand. This will make it easy for people to identify your company and its services. If you’re starting from scratch, you’ll need to create a custom cleaning logo, determine what typography you’ll use, choose brand colors, and create a content plan that helps your business establish itself as a subject matter expert.
A strongly designed website should include images unique to your company and industry. They should be visually appealing and help create a strong first impression. Whether you include people within your company, cleaning products, or locations will depend on the service pages you’re developing. Regardless, including these types of imagery while building a website can help you establish your company culture.
Once the basics are covered, you can move on to the next step.
Now, you want to make sure that people searching for cleaning companies are going to find your site and stay on it. This means you need a user experience that appeals to both the SEO algorithm and the people who will eventually book a service. To do this, you’ll want to incorporate simple navigation between web pages, improve site speed, and ensure that your pages are mobile-friendly.
Finally,
You need compelling web copy that grabs attention and keeps prospects reading. The copywriting should highlight your brand culture and values and communicate to potential clients why you’re the perfect cleaning company for their residential or business needs. It’s also beneficial to plan your cleaning content in a way that will appeal to your target audience. Regularly creating and posting blogs can help improve brand authority and show clients what your company offers.
Inspiration to Create the Best Cleaning Website in 2024
The hardest part of creating a successful cleaning site is getting started. To help you find some inspiration as you create a plan for your cleaning website design, consider the following 13 examples of businesses that offer commercial cleaning or house cleaning services.
Our list of great cleaning websites and their designs can be a valuable resource for commercial cleaners looking to establish their online presence while boosting engagement rates. By understanding what website features to include and the importance of creating a clean design, you can develop a site that helps instill trust in your business while establishing a recognizable brand identity. Remember, throughout the website, you must incorporate responsive design, intuitive navigation, compelling visuals, informative content, and strategic calls to action to see the best results. In doing so, cleaning companies can help establish themselves in a competitive market, thus attracting new clients and ultimately driving business growth. When you’re ready to take your website to the next level, we’ll be here to help.
About the Author: Brad Fogel
