As of 2023, 3,962,222 construction businesses are operating throughout the US. Although there are several subcategories within these nearly 4 million companies, you won’t become a leader in the construction industry without making a name for yourself. To do that, you need two things:

Good craftsmanship and strong brand recognition.

We’re here to help you with the second.

A well-designed construction website is essential for strengthening your brand recognition and growing your client base, and that can be achieved with some strategic web design tips, SEO, and compelling copy.

Operation Technology

Stand Out with a Custom Website Design

The Importance of an Effective Construction Company Website

The mere presence of contracting websites isn’t enough in today’s hyper-competitive world. If you want to increase your client base and ramp up revenue, you need a successful construction website that’s well-structured, effective, and showcases your best work.

A great construction site can help increase organic traffic to your website, convert potential customers, and establish your brand as an industry leader. Simply put, to have a good reputation in the construction business, you need to evaluate your construction website and consider making a few changes.

Essential Contractor Web Design Elements to Incorporate

Whether you run a residential or commercial construction business, you need a great website that immediately captures your visitor’s attention. Think of your business website like a contracted project—if it doesn’t look good, what does that say about your craftsmanship?

The website features of your company’s construction firm need to be curated with your target audience in mind. This means you need to ensure that everything you incorporate maximizes user experience while establishing your brand identity.

To do that, there are a few elements of construction web design to focus on.

First, make prospective clients the center of attention.

The best construction company websites focus on showing prospective clients how their problems will be solved when they use their construction services. Understand which demographic you need to target and incorporate some psychology tricks to appeal to their tastes. Think about color theory, typography, fonts, and even the number of words on your site. Tell a story that creates an emotional connection with your audience and shows why you’re one of the best construction businesses to partner with.

Then, captivate them with completed projects on your website.

Use vivid pictures or videos from your portfolio as website design elements that act as both aesthetic accompaniments and proof of skills. When it comes to excellent construction website designs, you often already have the tools to make your site stand out. W

Want to make an even bigger impact? Include the before picture. Showcase the work you want to focus on to foster awareness and grow leads.

Next, think about how you can foster trust with your audience.

Add testimonials, social proof, and other features that make the website look and feel trustworthy. You want to be honest and transparent while showing people that your team prides itself on a safe, effective approach to construction, regardless of your niche. If you’ve received any awards or certificates, add these too.

Finally, add optimization and link pages with blogs.

Building a website requires a few back-end techniques as well. For one, you’ll need to ensure your site can be accessed on a smartphone; otherwise, you’ll lose potential customers. Effective construction websites also incorporate blogs or related posts to help establish the company as a subject matter expert.

Finish it with simple navigation, easy-to-find contact information, and a big CTA button that helps you solidify your leads.

23 of the Best Construction Website Examples to Consider

Being in the construction industry gives you a unique opportunity to showcase your portfolio through your contractor website design. However, finding a creative way to do this can be difficult. To help you highlight your construction projects while providing your website visitors with a good user experience, consider some of the best examples to inspire your build.

1. 1. Westlake Development Group LLC

construction website design Westlake Development Group

2. Desert Star Construction

construction website design Desert Star Construction

3. Schmitt and Company

construction website design Schmitt and Company

4. Artistree Home

construction website design Artistree

5. The Burnsteads

construction website design The Burnsteads

6. ADCO Construct

ADCO Construct website

7. Mosaik Design

Mosaik construction website

8. EllisDon

Ellis Don website

9. Toll Brothers

construction website Toll Brothers

10. Sweenor Builders

Sweenor Builders construction website

11. Hill Construction Company

website design Hill Construction

12. Linesight

Linesight construction website

13. Barrett Made

Barrett Made website

14. Cooper Design Build

construction website design example - Cooper Builders

15. Valley Home Improvement

Valley Home Improvement construction website

16. Harper Construction Company Inc

construction website design - Harper

17. Wight Co

construction website design

18. Turner Construction

website design for Turner Construction

19. Matt Construction

Matt Construction website

20. Granite Construction

Granite Construction website

21. McCarthy Construction

McCarthy Construction website

22. Lane Construct

Lane Construction website

23. Blach Construction

Blach Construction website

Using a Website Builder for Your Construction Group’s Website

If you want to DIY your construction website’s design and features, we recommend using a platform like WordPress, HubSpot, Squarespace, Wix, or Duda. The platform you’ll use will depend mostly on the proficiency and experience of your web design and development team, so do some research before committing to one or the other. Once you choose your platform, you can follow these steps to elevate your construction website and get it ready for visitors:

  1. Register an account with your preferred website platform.
  2. Acquire and configure your domain name (URL).
  3. Design your website and add content, including menus, images, and compelling copy.
  4. Set up your website email accounts.
  5. Promote your website.

Elevate Your Site with Affordable Website Design for Contractors

Using a website builder can be a fast, affordable aspect of creating websites for contractors, but it’s not for everyone. Whether you’re unsure of where to start or don’t have the time to dedicate to designing a site, Operation Technology can help. We work closely with every client to assess their needs, goals, budgets, timelines, and more to create the best solution with a solid implementation plan. To learn more about our affordable web design services or schedule a free consultation, contact us today.

About the Author: Bill Dolan

Bill is an award winning designer with more than 25 years in graphic and professional Wordpress website design. He has experience in almost every area of creating art from his early days as a keyline paste-up artist to POS design to GRAMMY nominated album art.