The restaurant industry has seen a drastic shift in how customers pick and order their food. People are no longer driving down the streets looking for restaurants to try.
Instead…
They’re going on their phones to find the best restaurants available in the area. That puts them a few minutes away from picking a new restaurant to try.
With such a huge change in customer behavior, your online website is extremely important.
While an offline customer deals with the restaurant manager, the waiters, or the cashier, online customers get their first impression from your website design.
- Is it visually appealing to reflect the identity of a professional restaurant?
- Can I browse around different site sections easily with no confusion, bugs, or errors?
- Will I be able to find the information I’m looking for as quickly as possible?
These are all questions that occur inside a website visitor’s mind before forming an impression of your restaurant.
And the answer to all that is determined by one thing…
The user-experience.
To get there, you need to design your website in a modern fashion to keep up with your competition.
For starters:
You must use a professional logo and brand identity to represent your restaurant.
Color is the first thing the human eye catches when perceiving the outside world. Thus, using the wrong colors can push many customers away within seconds of them visiting your site.
Be sure to choose an eye-catching color combination that stands out. That’s how you’ll make a lasting impression on anyone that comes across your restaurant website.
You should also think about typography and which fonts to use. Although that often comes to your taste and personal preferences, it’s better to be consistent with your choice.
Next:
Feature professional pictures or videos of your delicious meals, physical space, staff, or even your chef to highlight company culture and style.
As you’ll see in the examples below, this step is key to creating a unique website for your business.
Top-notch restaurants use high-quality photography to promote their style and atmosphere. That’s a great way to connect with your clients before they visit their physical space.
More importantly:
Apply the right design principles to develop a well-structured message for your brand. That will allow you to communicate with your clients more efficiently.
Important restaurant website design principles include:
- Establishing a clear hierarchy between your web elements
- Creating enough contrast between your texts, images, and objects
- Balancing out all objects on your web pages
Our Top 25 Creative Restaurant Website Designs
If all of this is new to you, we recommend getting help from a professional web developer or designer. An early small investment in a professional design for your website will yield amazing results and help your business thrive by the end.
