Every law firm looking to establish a solid online presence today must have a site. There’s no debate about that.
A website is a great way to connect with your prospective clients and help them find you online. It’s the first place anyone would go to find answers to questions about your firm. It allows you to display your contact information, explain your process, and provide details about what it’s like for people to work with you.
Your site is an excellent tool to drive quality clients to your legal office. You’ll use it to showcase your achievements and client testimonials, which helps you boost trust and credibility.
But here’s the real question:
Would owning an online site be enough for your legal firm to succeed in this ecosystem?
The truth is…
We’ve seen many law offices struggle to land new clients despite having a website. And the reason for that is how ineffective those sites are in leaving a positive first impression. Your legal firm site has to serve the best user experience to convert prospects into clients. It must convey your message and culture through its’ design and copy.
You need a professional brand identity that represents your law firm. To achieve that, you must have a unique logo, attractive typography and colors, but more importantly, a strong copy that converts.
You can use images of you and other lawyers in your firm to create a memorable first impression. You may also feature pictures of your physical space or the city you operate in to make the visitor feel at home.
That’s how you’ll promote your brand culture.
You must ensure a smooth user experience with easy navigation between your web pages. Also, your website needs to load fast and not waste the visitors’. Each one of your web pages must be mobile-friendly as that represents the majority of web traffic today.
You need compelling web copy that grabs attention and keeps prospects reading. It has to promote your brand culture, sell your values, and demonstrate work ethics.
Need some design motivation before you give your own firm’s site an overhaul? Below is our list of the best 25 law firm web designs for inspiration in no particular order. They’ll give you a better idea about what a good website design should look like:
1- Raphaelson & Levine Law Firm
6- Adam S. Kutner, Injury Attorneys
13- Law and Lawyers Solicitors
17- Separy Law P.C. – Toronto Family Lawyers
21- Strategic Lawyers Townsville
25- Armoured Suits: Criminal Defence Lawyers
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