Patients and their families often have a lot of questions to ask before going to a hospital. They may be in an emergency where they need to find quick answers and act fast before it’s too late. Or perhaps it’s the first time they hear about a clinic and want to learn more about it before they can trust its’ staff.

Such situations are what make designing a hospital website all about user-experience. You want your visitors to feel safe and welcome as soon as they land on your homepage. But more importantly, your pages should help each user get what they need as quickly as possible. But how can you do that?

It’s simple… There are three things your hospital web design must ensure to help you succeed:

1 – Demonstrate Your Expertise

Want your hospital website to be more attractive?

It must reflect these three things:

  • Trust and credibility
  • Professionalism
  • High-quality service

Your site has to manifest your competence and high-quality service from the start to make patients feel more comfortable visiting your facility. One way you can achieve that is through outstanding web design and branding. You must use professional imagery and video, a unique logo and brand identity, as well as modern fonts and color schemes.

Operation Technology

Stand Out with a Custom Website Design for Your Hospital

2- Inform Your Visitors

Hospital websites are essential to leaving a positive first impression and demonstrating competence. After all, no one is willing to check into a hospital they don’t trust.

However, when it comes to your hospital site, what happens after the first impression is what really matters. The aim behind having a healthcare website is to help patients learn more about the medical facility.

Part of establishing trust is educating your patients on how you can help them. You have a large amount of information that needs to be placed properly for your visitors to see. That includes your working hours, full address, phone number, medical staff, etc.

3- Serve The Best Experience

Internet users today have high expectations when it comes to user-experience. They want a quick-loading design that perfectly fits their screen size and allows them to browse around easily. That’s why your site needs to be well-optimized to load fast, no matter what content you’re serving.

It has to be mobile-friendly to serve all screen sizes and ensure a positive image for your brand. More importantly, users should be able to browse your different site sections easily through clear navigation and menus. That’s how you’ll guarantee that your visitors will find everything they need.

Here’s our curated top 25 hospital and healthcare website designs for inspiration:

About the Author: Bill Dolan

Bill is an award winning designer with more than 25 years in graphic and professional website design. He has experience in almost every area of creating art from his early days as a keyline paste-up artist to POS design to GRAMMY nominated album art.